Gul­food event pre­view.

The show line-up has added a num­ber of in­no­va­tive stages and com­pe­ti­tions to en­liven in­ter­est

Caterer Middle East - - Supplier News -

Gul­food is rais­ing the in­ter­na­tional in­dus­try bar for its 24th edi­tion, which will run at the Dubai World Trade Cen­tre (DWTC) from Fe­bru­ary 17-21, 2019. Hav­ing al­ready won ma­jor in­ter­na­tional ac­claim for its of­fer­ing, or­gan­iser DWTC has in­sti­gated yet an­other round of show in­no­va­tion to en­sure Gul­food stays ahead of the in­dus­try curve with seven new sec­tions.

“Th­ese seven new fea­tures are de­signed to re­flect the trends the in­dus­try is cur­rently un­der­go­ing and will bring a whole new dy­namic to a show that is al­ready well known for its vi­brancy in prod­uct and ser­vice in­no­va­tion,” said Trixie Lo­hMir­mand, se­nior vice pres­i­dent, ex­hi­bi­tions & events, DWTC.

Gul­food vis­i­tors will dis­cover a show span­ning more than 1,000,000 square feet with 5,000 ex­hibitors and 120 coun­try pavil­ions vy­ing for busi­ness with the lat­est F&B pro­duce and show­cases across eight pri­mary mar­ket sec­tors.

The whole 2019 show is tak­ing on an in­ter­ac­tive feel best char­ac­terised by the new MeatMe and Tea House fea­tures, which along with the Tastes of the World com­pe­ti­tion, feed into the ‘World of Food’ el­e­ment of this year’s show theme.

Meat-Me — the two-day Meat-Me com­pe­ti­tion will see US-style bar­beque pit mas­ters go head-to-head in ‘smok­ing’ and bar­beque master­classes.

Tea House — the Tea House pro­gramme, which runs across all five days, will en­liven the Bev­er­ages Hall. Spon­sored and or­gan­ised by Tea Val­ley, part of In­dia’s in­no­va­tive DJ Group, the pro­gramme will fea­ture per­for­mances by As­samese and Mo­roc­can dance pro­fes­sion­als, a Chi­nese tea cer­e­mony, as well as work­shops and sem­i­nars prob­ing the health at­tributes of tea, the ba­sics of the drink and shin­ing a light on tea art. There will also be com­pe­ti­tions for the Gulf-favoured, Karak Chai ver­sion of tea and ice-tea mixology.

World of Taste — the all-new World of

Taste com­pe­ti­tion, in­ter­na­tional chefs will be re­warded based on the taste of their live demon­stra­tion of­fer­ings.

The Gul­food In­no­va­tion Sum­mit - high­light­ing the ‘World of Good’ theme, the three­day Gul­food In­no­va­tion Sum­mit brings to­gether the lead­ing lights, key in­flu­encers and ma­jor dis­ruptors across the global in­dus­try, from the United Na­tions’ World Food Pro­gramme to Face­book, to dis­cuss the lat­est F&B chal­lenges, op­por­tu­ni­ties and trends. Hot top­ics on the ta­ble will in­clude ‘Global so­cial and eco­nomic out­look for the F&B in­dus­try’; the rise of ‘On­line Plat­forms and Im­pact on Food De­liv­ery Chan­nels; a ses­sion ti­tled ‘How to Feed the World’; a panel dis­cus­sion on ‘Smart Op­er­a­tions — the use of Blockchain and Ar­ti­fi­cial In­tel­li­gence in the Food Chain’ and many more. The thought-lead­ing Sum­mit will fea­ture ex­clu­sive ques­tion-and-an­swer ses­sion with glob­ally ac­claimed chefs, in­flu­encers, and hos­pi­tal­ity lead­ers.

Start-Up Pro­gramme — draw­ing on the ‘World of Good’ el­e­ment of the show, the ‘Start-Up’ pro­gramme, in part­ner­ship with Dubai Startup Hub, will see more than 50 en­trepreneurs from around the world dem- on­strate their in­creas­ing pen­e­tra­tion of the in­ter­na­tional F&B sec­tor. With a ded­i­cated con­fer­ence seg­ment fo­cus­ing on ma­jor top­ics con­cern­ing food in­dus­try start-ups and SMEs, and a pitch plat­form where en­trepreneurs can en­gage with po­ten­tial in­vestors and men­tors, the pro­gramme gives food en­trepreneurs the per­fect op­por­tu­nity to progress with their dream.

CxO Club — the CxO Club of­fers a toplevel, closed busi­ness break­fast hub for the in­dus­try’s proven risk-tak­ers to ex­plore and set new in­dus­try path­ways.

Health Lab — a core com­po­nent of the show’s ‘good’ propo­si­tion and will ad­dress ris­ing con­sumer de­mand for healthy in­gre­di­ents and over­all prod­ucts.

With a packed ex­hibitor house and vi­brant new fea­tures, DWTC is con­fi­dent that Gul­food 2019 will see the show at­tract up­wards of 98,000 at­ten­dees from 193 coun­tries. To­gether with well-es­tab­lished fea­tures of Ha­lal World Food, Dis­cover Zone, which high­lights in­dus­try in­no­va­tion, and the CEZVE/IBRIK World Cham­pi­onship, DWTC has once again suc­ceeded in widen­ing the show’s scope and ca­pa­bil­i­ties as it heads to­wards its sil­ver an­niver­sary in 2020.

Gul­food is tak­ing place at DWTC from Fe­bru­ary 17-21.

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