Gulfood event preview.
The show line-up has added a number of innovative stages and competitions to enliven interest
Gulfood is raising the international industry bar for its 24th edition, which will run at the Dubai World Trade Centre (DWTC) from February 17-21, 2019. Having already won major international acclaim for its offering, organiser DWTC has instigated yet another round of show innovation to ensure Gulfood stays ahead of the industry curve with seven new sections.
“These seven new features are designed to reflect the trends the industry is currently undergoing and will bring a whole new dynamic to a show that is already well known for its vibrancy in product and service innovation,” said Trixie LohMirmand, senior vice president, exhibitions & events, DWTC.
Gulfood visitors will discover a show spanning more than 1,000,000 square feet with 5,000 exhibitors and 120 country pavilions vying for business with the latest F&B produce and showcases across eight primary market sectors.
The whole 2019 show is taking on an interactive feel best characterised by the new MeatMe and Tea House features, which along with the Tastes of the World competition, feed into the ‘World of Food’ element of this year’s show theme.
Meat-Me — the two-day Meat-Me competition will see US-style barbeque pit masters go head-to-head in ‘smoking’ and barbeque masterclasses.
Tea House — the Tea House programme, which runs across all five days, will enliven the Beverages Hall. Sponsored and organised by Tea Valley, part of India’s innovative DJ Group, the programme will feature performances by Assamese and Moroccan dance professionals, a Chinese tea ceremony, as well as workshops and seminars probing the health attributes of tea, the basics of the drink and shining a light on tea art. There will also be competitions for the Gulf-favoured, Karak Chai version of tea and ice-tea mixology.
World of Taste — the all-new World of
Taste competition, international chefs will be rewarded based on the taste of their live demonstration offerings.
The Gulfood Innovation Summit - highlighting the ‘World of Good’ theme, the threeday Gulfood Innovation Summit brings together the leading lights, key influencers and major disruptors across the global industry, from the United Nations’ World Food Programme to Facebook, to discuss the latest F&B challenges, opportunities and trends. Hot topics on the table will include ‘Global social and economic outlook for the F&B industry’; the rise of ‘Online Platforms and Impact on Food Delivery Channels; a session titled ‘How to Feed the World’; a panel discussion on ‘Smart Operations — the use of Blockchain and Artificial Intelligence in the Food Chain’ and many more. The thought-leading Summit will feature exclusive question-and-answer session with globally acclaimed chefs, influencers, and hospitality leaders.
Start-Up Programme — drawing on the ‘World of Good’ element of the show, the ‘Start-Up’ programme, in partnership with Dubai Startup Hub, will see more than 50 entrepreneurs from around the world dem- onstrate their increasing penetration of the international F&B sector. With a dedicated conference segment focusing on major topics concerning food industry start-ups and SMEs, and a pitch platform where entrepreneurs can engage with potential investors and mentors, the programme gives food entrepreneurs the perfect opportunity to progress with their dream.
CxO Club — the CxO Club offers a toplevel, closed business breakfast hub for the industry’s proven risk-takers to explore and set new industry pathways.
Health Lab — a core component of the show’s ‘good’ proposition and will address rising consumer demand for healthy ingredients and overall products.
With a packed exhibitor house and vibrant new features, DWTC is confident that Gulfood 2019 will see the show attract upwards of 98,000 attendees from 193 countries. Together with well-established features of Halal World Food, Discover Zone, which highlights industry innovation, and the CEZVE/IBRIK World Championship, DWTC has once again succeeded in widening the show’s scope and capabilities as it heads towards its silver anniversary in 2020.
Gulfood is taking place at DWTC from February 17-21.