Chef mid­dle east to ex­pand reach across the re­gion

CateringNews Middle East - - Event Review -

Chef Mid­dle East plans to ex­pand its pres­ence across the re­gion by fol­low­ing the mantra of CEO Steve Pyle - do­ing the sim­ple things and do­ing them well.

Pyle was speak­ing to Cater­ing News Mid­dle East at Gul­food 2018 in Dubai World Trade Cen­tre.

"Our strat­egy is re­ally a sim­ple one – it is to con­tinue to sup­port the peo­ple we work with and con­tinue to grow our share of bas­ket with our ex­ist­ing clients while main­tain­ing op­por­tu­ni­ties for cus­tomer ac­qui­si­tion as well," he said.

"One of the things we have been do­ing at the lat­ter part of 2017 is in­vest­ing in in­fra­struc­ture in or­der to sup­port the mar­kets we work in out­side the UAE. We are build­ing plat­forms for growth so we hope to be able to repli­cate some of the things we did in the UAE last year."

Pyle also spoke about the im­por­tance of hav­ing a pres­ence at Gul­food.

"It is im­por­tant for us to be here with the brands we are sup­port­ing," he said, adding that Chef Mid­dle East has a spe­cific fo­cus on the Val­rhona and Sosa brands at this year's event.

"Sosa is a new brand for us un­der­neath the Val­rhona um­brella. But we see huge op­por­tu­nity for that, not just in the UAE mar­ket but also In Oman and Qatar where we work. We are look­ing ahead with en­thu­si­asm for what we hope will be a good year for the busi­ness."

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