Cniel ex­pands Busi­ness at Gul­food

CateringNews Middle East - - Event Review -

French dairy prod­ucts are be­com­ing in­creas­ingly pop­u­lar in the Mid­dle East among both con­sumers and busi­nesses ac­cord­ing to the French Dairy In­ter­branch Or­gan­i­sa­tion (CNIEL).

“French cream in par­tic­u­lar is be­com­ing pop­u­lar be­cause in the UAE, peo­ple like cakes and you need fresh cream make French cakes and the French pas­try bat­ter is very del­i­cate too. With the grow­ing num­ber of food­ies in the Mid­dle East, these prod­ucts work very well,” Lau­rent Damiens, in­ter­na­tional com­mu­ni­ca­tions direc­tor for CNIEL said.

The num­ber of ho­tels and restau­rants open­ing around Dubai also ben­e­fits the busi­ness, ac­cord­ing to Damiens.

“In a place like Dubai there are op­por­tu­ni­ties ev­ery day which is why it is im­por­tant to rep­re­sent your brand at an event like Gul­food. There are many new restau­rants and ho­tels open­ing and Gul­food is the best place to make new busi­ness.

“We are op­ti­mistic about 2018, as 2017 was a good year, the area is boom­ing- we are in­creas­ing a lot in Saudi Ara­bia, Kuwait is do­ing very well, Dubai is still good. There are a lot of Euro­pean ex­pats buy­ing the prod­ucts, the pop­u­la­tion is ex­pand­ing too, which means more peo­ple are look­ing for the prod­uct, not just busi­ness,” Damiens ex­plained.

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