Fries­land­camp­ina ex­hibits new de­bic prod­ucts at Gul­food 2018

CateringNews Middle East - - Event Review -

Fol­low­ing their launch in the UAE last year, Fries­land­camp­ina aims to go strong in 2018.

Speak­ing to Cater­ing News Mid­dle East Ste­fan Hoon­houd, busi­ness devel­op­ment man­ager, Fries­land­camp­ina Mid­dle East said, “We are try­ing out a few new in­no­va­tions but are fo­cus­ing on De­bic at this year’s Gul­food.

“Our aim is to break into the food ser­vice sec­tor for pro­fes­sional chefs and F&B di­rec­tors with De­bic’s new cream range.

“We launched three prod­ucts in Oc­to­ber last year for the UAE and are po­ten­tially look­ing to launch more this year,” he added.

The com­pany is look­ing to ex­pand into the re­gion ac­cord­ing to Hoon­houd: “The idea is to pen­e­trate into the UAE mar­ket and ge­o­graph­i­cally ex­pand to Saudi Ara­bia and Oman and have dis­cus­sions with po­ten­tial dis­trib­u­tors,” he said.

“We have been a mar­ket leader in Europe and need to fo­cus on go­ing abroad now with the launch in the UAE. We have to find some trac­tion and con­tract a few ho­tels which is look­ing promis­ing so far.

“The UAE mar­ket is cer­tainly com­pet­i­tive and we are fo­cus­ing on the horeca sec­tor in which a lot of ho­tels are com­ing up. Peo­ple here ap­pre­ci­ate qual­ity and we be­lieve our premium prod­ucts will work well here,” he added.

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