American dream for farm food at Gulfood 2018
America is calling for Egyptian company Farm Food. The CEO of the company that specialises in frozen fruit and vegetables revealed as much to Catering News Middle East at Gulfood 2018.
“Farm Food is restructuring right now, we are taking the approach that the factory now will be an FDA certified facility for the US market. We are targeting the US market in terms of volume and Canada as well, we are looking at other opportunities rather than the Middle East and Africa, so we can expand our reach,” said Mohammed Alshorafa, CEO Farm Food (pictured right).
“That’s our plan, also we want to in the next 18 months we are planning on having our own local brand. The same brand distributed among the key accounts only. We will start opening it up to HORECA and the modern trade after that.”