Green­house to Ce­ment po­si­tion among lead­ers in Saudi ara­bian mar­ket

CateringNews Middle East - - Event Review -

Green­house Food­stuff Trad­ing is mak­ing a drive to ce­ment its po­si­tion as be­ing among the mar­ket lead­ers in Saudi Ara­bia.

Daniel Chidiac, gen­eral man­ager, Green­house Food­stuff Trad­ing, re­vealed to Cater­ing News Mid­dle East how the com­pany has heav­ily in­vested in the emerg­ing Saudi mar­ket and is set to reap the re­wards in 2018.

"We have launched projects in Saudi in 2017 and we are look­ing for­ward to push­ing fur­ther in 2018," said Chidiac, speak­ing at Gul­food 2018.

"Our port­fo­lio there is pretty com­plete – es­pe­cially in the bak­ery and pas­try cat­e­gories where we are the lead­ers in the UAE. We want to make sure that we match that sta­tus with the high-end food ser­vice prop­er­ties in Saudi."

Green­house is widely re­garded as an in­dus­try gi­ant in the re­gion and, as Chidiac ex­plains, it's the fo­cus on in­no­va­tion and con­tin­u­ally mov­ing for­ward that keeps the com­pany at the front of the pack.

"I just want to say though the macro-econ­omy has been tur­bu­lent over the last 12-18 months, I can feel that all com­pa­nies are do­ing their best to keep the beat go­ing on. We be­lieve we have to fight and move for­ward and cre­ate new projects and con­cepts to keep things run­ning and the econ­omy do­ing well," he said.

Chidiac is happy to speak about one such project.

"What we have com­ing up is a cater­ing project that is fo­cused on cof­fee houses, so we will be serv­ing cof­fee houses ev­ery­thing that is re­lated to snack­ing," he said.

There is no doubt that a com­pany of Green­house's sta­tus would of course have a vis­i­ble pres­ence at Gul­food.

"By be­ing at Gul­food we can meet with our prin­ci­ples and clients and have key dis­cus­sions," he said.

"We be­lieve it is ab­so­lutely vi­tal to be present at Gul­food which is ex­pand­ing all the time with more peo­ple, more com­pa­nies and even more coun­tries vis­it­ing each year.”

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