India Gate rice launches new healthy products for the region
After launching India Gate Quinoa last year, KRBL Limited launched three new healthy products at Gulfood this year and are looking to introduce more value added products in the future.
“This year we launched three new products which is an addition to our health line which we started last years,” Priyanka Mittal, director, KRBL Limited said.
“We have introduced India Gate Flax Seed, India Gate Chia Seeds and India Gate Sprouted Brown Rice in the UAE which are all the first of their kind in the Middle East.
“We enhanced the sprouted rice with gamma-aminobutyric acid, which has neu- rotransmitter that increase memory, makes you sleep better and offers a lot of other benefits,” she explained.
Speaking on the reason behind stepping into the healthy food market, Mittal said: “We are an integrated supply chain from farmer to the consumer so all of our new development will aim to enhance farmer income, promote sustainably good agriculture and also helps consumers live a better, healthier and fitter lifestyle.
“Secondly, lifestyle diseases are on the rise and there is only so much you can alleviate through allopathic medicine, so we want to promote healthy living too,” she added.
The brand also plans to launch additional value added products by next year, “For 2019 we are looking at value added products within the quinoa line. We have already started working on it and will hopefully launch a healthy rice oil too, but it is still in the early days,” Mittal added.