India Gate rice launches new healthy prod­ucts for the re­gion

CateringNews Middle East - - Event Review -

After launch­ing India Gate Quinoa last year, KRBL Lim­ited launched three new healthy prod­ucts at Gul­food this year and are look­ing to in­tro­duce more value added prod­ucts in the fu­ture.

“This year we launched three new prod­ucts which is an ad­di­tion to our health line which we started last years,” Priyanka Mit­tal, direc­tor, KRBL Lim­ited said.

“We have in­tro­duced India Gate Flax Seed, India Gate Chia Seeds and India Gate Sprouted Brown Rice in the UAE which are all the first of their kind in the Mid­dle East.

“We en­hanced the sprouted rice with gamma-aminobu­tyric acid, which has neu- ro­trans­mit­ter that in­crease mem­ory, makes you sleep bet­ter and of­fers a lot of other ben­e­fits,” she ex­plained.

Speak­ing on the rea­son be­hind step­ping into the healthy food mar­ket, Mit­tal said: “We are an in­te­grated sup­ply chain from farmer to the con­sumer so all of our new devel­op­ment will aim to en­hance farmer in­come, pro­mote sus­tain­ably good agri­cul­ture and also helps con­sumers live a bet­ter, health­ier and fit­ter life­style.

“Se­condly, life­style dis­eases are on the rise and there is only so much you can al­le­vi­ate through al­lo­pathic medicine, so we want to pro­mote healthy liv­ing too,” she added.

The brand also plans to launch ad­di­tional value added prod­ucts by next year, “For 2019 we are look­ing at value added prod­ucts within the quinoa line. We have al­ready started work­ing on it and will hope­fully launch a healthy rice oil too, but it is still in the early days,” Mit­tal added.

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