Lan­jarón makes a Splash at Gul­food

CateringNews Middle East - - Event Review -

Span­ish nat­u­ral min­eral wa­ter Lan­jarón is con­fi­dent it will make a splash in the GCC mar­ket, ac­cord­ing to pres­i­dent Ja­son Moore who was speak­ing to Cater­ing News Mid­dle East at Gul­food.

He spokes about a new prod­uct that he be­lieves will rev­o­lu­tionise the wa­ter cooler scene in the UAE.

“At the mo­ment the bot­tled wa­ter in the cool­ers in the UAE cur­rently is mostly lo­cal bot­tled drink­ing wa­ter,” he said.

“We are go­ing to be of­fer­ing a Span­ish nat­u­ral drink­ing wa­ter for the wa­ter cooler that in­volves an in­no­va­tive de­vice which will con­nect our six li- tre bot­tle which is made out of 50% re­cy­cled plas­tic directly to the wa­ter cooler.”

Moore be­lieves that Lan- jarón’s his­tory will help make it a suc­cess in the Mid­dle East.

“This is the old­est bot­tled wa­ter in Spain, it is from the high­est moun­tain range in the main­land Spain and the sec­ond-high­est in main­land Europe,” he said.

“Some­thing that makes it dif­fer­ent is it is from the re­gion in Spain that has the high­est life ex­pectancy, they live to be very old.”

He adds that the in­tro­duc­tion of Lan­jarón to the mar­ket couldn’t be bet­ter timed given its unique link to the World Expo, the next edi­tion of which fa­mously takes place in Dubai in 2020.

“Dur­ing the Expo in 1878 in Paris, Lan­jarón won the sil­ver medal for its heal­ing prop­er­ties,” he said.

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