Roger & roger expands into the uae
Having a strong hold in other GCC countries, the snack producer is now looking to break into the UAE market.
Speaking on the side lines of Gulfood 2018, Peter Traas, export manager, Roger & Roger said: “We recently introduced a few new flavours under our premium brand Roger’s and see a very strong market for it in the UAE.
“We are launching new flavours under a number of brands the most recent being the chilli flavour under Roger’s, which we introduced to the market in January this year.
“The response so far for the product has been very positive and I was hopeful for the traction with this product because it works in the European market and we have tried to translate it to the Middle East,” he added.
Speaking on their plans for the region Traas commented, “With the Roger’s brand, we are not working in the UAE yet but are looking for a good importer and distributor who can put my brand under their umbrella and start promoting it here as well.
“We are doing very good sales in Qatar, Bahrain and Kuwait, so we are ready to launch it in the UAE as we are looking to expand our base and grow the brand,” he added.