Masterclass

CateringNews Middle East - - In Focus -

In part­ner­ship with restau­rant Mar­keter & In­no­va­tor, Ha­con will be co-host­ing a Masterclass on restau­rant mar­ket­ing at the Global restau­rant In­vest­ment Fo­rum (GRIF) 2018 which takes place at the Palazzo Ver­sace, from 12-14 March.

The masterclass takes place from 9:00AM – 12:00PM on Mon­day 12 March and will be fo­cused on build­ing skills around be­com­ing more strate­gic as a restau­rant mar­ket­ing leader, con­sid­er­ing how to re­duce re­liance on me­dia spend, de­vel­op­ing strate­gies, win­ning ap­proval of your lead­er­ship and driv­ing in­no­va­tion in brands.

Ha­con will also be mod­er­at­ing a ses­sion at GRIF on The Evo­lu­tion of Mar­ket­ing restau­rants from 11:30AM – 12:10PM on Wed­nes­day 14 March.

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