5 MINUTE INTERVIEW
LEILA SANNII, MD, THE GROOMING COMPANY
WHAT LED YOU TO THE GROOMING COMPANY?
I have been a regular and loyal client at N.Bar, one of The Grooming Company’s (TGC) brands, since it opened in 2001, I. In 2012, I had the opportunity to start working at TGC with Negin Fattahi Dasmal, the founder of 1847, N.Bar, and JetSet. It was an incredible opportunity to learn the business from the best there is in the industry.
WHAT ABOUT YOUR JOB MAKES YOU GET UP OUT OF BED EACH DAY?
I love what I do. I love the people I work with and the industry. Everyone in the team – 500 employees and counting – has something to teach me every day. My team’s passion, dedication, and hard work drive me to want to succeed every day.
WHAT AT THE JOB IS YOUR BIGGEST CONCERN EACH DAY? In the service industry, we need to ensure our employees are highly motivated. This directly affects the level of service provided to our customers. And a happy customer always returns.
HOW DO YOU DEAL WITH CHALLENGING CUSTOMERS? The customer is always right. In the service industry we need to make sure our clients are always happy. Some can be more detail-oriented, hence more demanding, but we welcome the challenge to elevate our service to the next level.
WHAT INSPIRES YOU TO BE A GOOD LEADER?
I get my inspiration from my mentor, Negin. She is incredibly passionate about our brands and her attention to detail in every aspect of the business is second to none – which is why we have winning brands in the market. Besides her, I love watching the team at TGC succeed and have passion for the brands and work that they lead. Without them none of this would be possible and I am grateful that I have gotten to know all of them.
WHAT IS A PRODUCTIVITY TIP EVERYONE SHOULD KNOW? Being passionate about what you do will best boost productivity. If you lose it, you will no longer be productive or be able to inspire others around you, which will affect the organisation’s productivity.
ANY ADVICE YOU WOULD GIVE TO SOMEONE STARTING OUT IN A LEADERSHIP ROLE?
Be patient, passionate, and persistent. The combination will take you far and high. WHAT ADVICE WOULD YOU GIVE TO YOUR OWN 18-YEAR OLD SELF?
Continuous learning is the foundation of elevating your life. Never stop being curious and never stop growing.
HOW DO YOU RELAX AND SWITCH OFF FROM WORK?
Honestly, I am so obsessed with what I do that I don’t even know how to relax anymore. Having said that, I try to spend time with my family, go to gym and of course socialise a lot.
WHAT IS YOUR MOST PRIZED POSSESSION?
My 9 year old daughter Sophie. There is no love in this world like a child’s love.
WHAT IS SOMETHING MOST PEOPLE WOULDN’T KNOW ABOUT YOU?
That I am introvert. Might be very hard to believe but I sure am one.
QUOTE TO LIVE YOUR LIFE BY?
“When you do things from your soul, you feel a river moving in you, a joy” – Rumi.