Ca­reem launches food de­liv­ery ser­vice in Jed­dah, Dubai

CEO Middle East - - NEWS -

Dubai-based ride hail­ing app

Ca­reem an­nounced the launch of an on­line de­liv­ery plat­form for goods and ser­vices.

Ca­reem NOW is Ca­reem’s ex­pan­sion into the food de­liv­ery mar­ket as the com­pany ex­pands its plat­form be­yond ride hail­ing to pay­ments, de­liv­ery and mass trans­porta­tion, the com­pany said in a state­ment.

It added that over $150 mil­lion will be in­vested in Ca­reem NOW, which will ini­tially launch in Dubai and Jed­dah. Ca­reem NOW will op­er­ate via a sep­a­rate app - avail­able for An­droid and iOS.

Adeeb Warsi, manag­ing di­rec­tor of Ca­reem NOW, said: “Ca­reem NOW can do for food de­liv­ery what Ca­reem has suc­cess­fully done for ride hail­ing. Ca­reem NOW will cre­ate awe­some din­ing ex­pe­ri­ences, more em­ploy­ment op­por­tu­ni­ties and have a huge­ly­pos­i­tive im­pact on the rapidly grow­ing food de­liv­ery mar­ket as it’s rolled out in each coun­try. It’s an­other new ver­ti­cal from Ca­reem as we ex­pand be­yond ride-hail­ing.”

He said Ca­reem’s 33 mil­lion ex­ist­ing cus­tomers can add food de­liv­ery through the Ca­reem NOW tech and en­joy the con­ve­nience of a sin­gle iden­tity across Ca­reem and Ca­reem NOW.

Ex­ist­ing Ca­reem cus­tomers will be logged onto the new app, and stored pay­ment de­tails and ad­dresses will be au­to­mat­i­cally linked.

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