FIVE MINUTE IN­TER­VIEW

VA­LERIE REYNAERT, MANAG­ING DI­REC­TOR, SIS­TERS BEAUTY LOUNGE

CEO Middle East - - CEO COACH BUSINESS -

TELL US A BIT ABOUT YOUR­SELF AND WHAT BROUGHT YOU TO SIS­TERS?

Ini­tially, I joined The Groom­ing Com­pany Hold­ing as Fran­chise Di­rec­tor, to help the com­pany scale lo­cally and in­ter­na­tion­ally. A few months later an op­por­tu­nity came to lead Sis­ters and I wel­comed it. I saw a lot of syn­er­gies be­tween keep­ing a foot in op­er­a­tions and an­other in busi­ness ex­pan­sion.

WHAT MAKES YOU GET OUT OF BED EACH DAY?

I am very for­tu­nate that I have such great pas­sion for what I do. I have been work­ing in the beauty in­dus­try for around 20 years and I can’t see my­self work­ing in any other field.

WHAT MAKES FOR SAT­IS­FIED CUS­TOMERS?

The jour­ney. From the mo­ment you step into Sis­ters, you should feel taken care of, whether it’s in be­tween ser­vices, be­ing of­fered a drink, ed­u­cated on the treat­ments and home care prod­ucts, to re-book­ing or ask­ing how the ser­vice was. A client should feel pam­pered from the mo­ment they en­ter un­til they check out.

WHAT IN­SPIRES YOU TO BE A GOOD LEADER?

What can be nicer than mak­ing a pos­i­tive dif­fer­ence to other peo­ple’s lives? The de­sire to help de­velop peo­ple to be­come a bet­ter ver­sion of them­selves is what drives me and pushes me to be a bet­ter leader each day.

IS THERE A PRAC­TICE YOU TRY TO IN­STILL IN YOUR TEAM THAT HELPS DE­LIVER QUAL­ITY EX­PE­RI­ENCES?

Train­ing is key! Hence, we have ex­ten­sive and con­tin­u­ous train­ing pro­grams in place and we lead by ex­am­ple. I make it a habit to con­stantly visit the branches, lis­ten to what the team re­quires and come to a so­lu­tion that can help sup­port them. Like our clients, our team also needs to feel val­ued. There is no ‘I’ in team and mine knows that we are here to thrive to­gether suc­cess­fully.

WHAT IS A PRO­DUC­TIV­ITY TIP EV­ERY­ONE SHOULD KNOW? Get a head start. Be­fore leav­ing the of­fice for the night, take a few min­utes to look over the next day’s com­mit­ments.

WHAT AD­VICE WOULD YOU GIVE TO SOME­ONE START­ING OUT IN A LEAD­ER­SHIP ROLE?

Be very well-pre­pared and aware of what you are step­ping into, and be ea­ger to learn. Al­ways keep the faith that you can and will suc­ceed in the end, re­gard­less of the dif­fi­cul­ties. Build a strong team; al­ways look for great peo­ple and never com­pro­mise.

WHAT AD­VICE WOULD YOU GIVE TO YOUR OWN 18-YEAR OLD SELF?

If I could do it all over again, I would do it in ex­actly the same way.

HOW DO YOU RE­LAX AND SWITCH OFF FROM WORK?

Read­ing and div­ing! I find words ex­tremely pow­er­ful and ev­ery book I read takes me on a com­pletely dif­fer­ent jour­ney. Also, I’m an ad­vanced diver. I can be on the wa­ter for hours and feel ex­tremely con­nected with the ocean. Be­ing in tune with na­ture is a lux­ury that is com­pletely taken granted for.

WHAT IS YOUR MOST PRIZED POS­SES­SION? AND BIG­GEST LUX­URY?

This has to be my award for the EIDEAL Santi Busi­ness Lead­er­ship, this recog­ni­tion was the first of its kind in the re­gion and know­ing that all my hard work through­out the years had been recog­nised was im­mensely grat­i­fy­ing. My big­gest lux­ury? Liv­ing a happy and healthy life!

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