FIVE MINUTE INTERVIEW
VALERIE REYNAERT, MANAGING DIRECTOR, SISTERS BEAUTY LOUNGE
TELL US A BIT ABOUT YOURSELF AND WHAT BROUGHT YOU TO SISTERS?
Initially, I joined The Grooming Company Holding as Franchise Director, to help the company scale locally and internationally. A few months later an opportunity came to lead Sisters and I welcomed it. I saw a lot of synergies between keeping a foot in operations and another in business expansion.
WHAT MAKES YOU GET OUT OF BED EACH DAY?
I am very fortunate that I have such great passion for what I do. I have been working in the beauty industry for around 20 years and I can’t see myself working in any other field.
WHAT MAKES FOR SATISFIED CUSTOMERS?
The journey. From the moment you step into Sisters, you should feel taken care of, whether it’s in between services, being offered a drink, educated on the treatments and home care products, to re-booking or asking how the service was. A client should feel pampered from the moment they enter until they check out.
WHAT INSPIRES YOU TO BE A GOOD LEADER?
What can be nicer than making a positive difference to other people’s lives? The desire to help develop people to become a better version of themselves is what drives me and pushes me to be a better leader each day.
IS THERE A PRACTICE YOU TRY TO INSTILL IN YOUR TEAM THAT HELPS DELIVER QUALITY EXPERIENCES?
Training is key! Hence, we have extensive and continuous training programs in place and we lead by example. I make it a habit to constantly visit the branches, listen to what the team requires and come to a solution that can help support them. Like our clients, our team also needs to feel valued. There is no ‘I’ in team and mine knows that we are here to thrive together successfully.
WHAT IS A PRODUCTIVITY TIP EVERYONE SHOULD KNOW? Get a head start. Before leaving the office for the night, take a few minutes to look over the next day’s commitments.
WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT IN A LEADERSHIP ROLE?
Be very well-prepared and aware of what you are stepping into, and be eager to learn. Always keep the faith that you can and will succeed in the end, regardless of the difficulties. Build a strong team; always look for great people and never compromise.
WHAT ADVICE WOULD YOU GIVE TO YOUR OWN 18-YEAR OLD SELF?
If I could do it all over again, I would do it in exactly the same way.
HOW DO YOU RELAX AND SWITCH OFF FROM WORK?
Reading and diving! I find words extremely powerful and every book I read takes me on a completely different journey. Also, I’m an advanced diver. I can be on the water for hours and feel extremely connected with the ocean. Being in tune with nature is a luxury that is completely taken granted for.
WHAT IS YOUR MOST PRIZED POSSESSION? AND BIGGEST LUXURY?
This has to be my award for the EIDEAL Santi Business Leadership, this recognition was the first of its kind in the region and knowing that all my hard work throughout the years had been recognised was immensely gratifying. My biggest luxury? Living a happy and healthy life!