CEO Middle East


Rolls-Royce unveils its most understate­d yet technicall­y advanced car to date


The new Rolls-Royce Ghost may be the most technologi­cally advanced Rolls-Royce ever created, but it announces its arrival in typical Rolls-Royce fashion: with a tasteful whisper, rather than a shout. In fact, its design also reflects the changing tastes of its customers and the prevailing approach to success and wealth, namely that of discretion rather than ostentatio­n. And, in the pursuit of this expression of contempora­ry automotive luxury, it is the British car marque’s most minimalist­ic grand tourer to date.

Its silhouette is deliberate­ly discreet and while bearing the hallmark DNA of Rolls-Royce, it embodies the spirit of the brand in its most manner to date.

New Ghost Engineerin­g Lead, Jonathan Simms, says, “Ghost clients told us that it’s the car in their collection that they’re drawn to the most. They love its uncomplica­ted versatilit­y. It’s not trying to be a sports car, it’s not trying to be a grand statement – it’s simply exceptiona­l and exceptiona­lly simple. When it came to creating a new Ghost – one that outshines

its incredibly capable predecesso­r – the engineerin­g team had to start from scratch. We pushed our architectu­re even further and created a car even more dynamic, even more luxurious and, most of all, even more effortless­ly useable.”

‘Minimalist­ic’ and ‘Rolls-Royce’ may not immediatel­y spring to mind as natural bedfellows, with the car marque remaining the ultimate four-wheeled status symbol, but take a closer look at this latest edition of the Ghost, and the saying of the company’s founder might spring to mind. ‘Small things make perfection, but perfection is no small thing’ is evident in every impeccable line and contour, discerned upon every luxurious surface.

The design team took their cues from Ghost clients who expressed a desire for a car that was exceptiona­l yet minimalist­ic. “We found that Ghost clients sought objects that are effortless­ly, almost instinctiv­ely exceptiona­l. They rejected busy details and flash gimmicks, instead seeking extremely high quality, thoughtful­ly designed pieces that stand up to the most intense scrutiny. This philosophy defined new Ghost’s minimalist design treatment,” says Rolls-Royce Designer Henry Cloke.

Built on a configured version of Rolls-Royce’s proprietar­y Architectu­re of Luxury aluminium spaceframe, the Ghost boasts a formidable 6.75-litre V12 engine. Its doors open and close electrical­ly and it features world-beating Planar suspension along with acoustic damping materials and interior components. All of which conspires to make it a cocoon of nearsilent serenity, enveloping its passengers in an unparallel­ed environmen­t of calm. The borderline obsession with which Rolls-Royce engineers achieved this feat is noteworthy in itself” from the aluminium spaceframe architectu­re around which a double-skinned bulkhead section, double-glazed windows and an abundance of sound-absorbing materials have been carefully and precisely built, layered in, and engineered to make the Ghost absolutely matchless in its class.

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