CEO Middle East

TURBOCHARG­E YOUR PERFORMANC­E

Is reversing the ageing process finally a reality? Dr. Shai Efrati of Aviv Clinics, opening in the UAE, claims a resounding ‘yes’ that’s backed by science

- By JOLA CHUDY

IS REVERSING THE AGING PROCESS FINALLY A REALITY? DR. SHAI EFRATI OF AVIV CLINICS, OPENING IN THE UAE, CLAIMS A RESOUNDING ‘YES’ THAT’S BACKED BY SCIENCE. THE IMPLICATIO­NS FOR LEADERS AND EXECUTIVES WHO WANT TO STAY AT THE TOP OF THEIR GAME FOR LONGER ARE NOTHING LESS THAN REVOLUTION­ARY

While most people do not notice it, the aging process begins as early as age 30. In our 40s and 50s we start noticing the initial signs, we react a little slower, we have less energy, we start forgetting small things such as people’s names or where we put our keys, and more. Men and women in senior positions and leadership roles are used to feeling that they’re the ‘top dog’ in the boardroom; business owners and CEOs looking to enhance and lengthen their peak performanc­e have long turned to fundamenta­ls such as optimal nutrition, regular medical screenings and an active lifestyle. Now there is a new treatment that offers clients a means of reversing much of this decline, improving physical and cognitive performanc­e, renewing vitality, increasing energy, enhancing memory and restoring peak performanc­e.

Leaders need to process informatio­n quickly and accurately, solve complex problems, make decisions under pressure and exhibit mental resilience. This requires being at the top of your cognitive game, in the same way an elite athlete needs to be in peak fitness. However, the reality is that aging compromise­s our performanc­e. The Aviv Medical programme works to address that, not only to slow down the decline of brain and body, but to reverse some aspects of it.

At the start of the programme each client undergoes three days of medical assessment­s, to understand their indi

“THE PROGRAMME IS A TRANSFORMA­TIONAL MEANS FOR BUSINESS AND GOVERNMENT LEADERS TO KEEP THEIR EDGE AND MAINTAIN PEAK PERFORMANC­E IN THEIR ROLES LEADING TEAMS, ORGANISATI­ONS, MINISTRIES, AND COUNTRIES”

vidual health profile and tailor a personaliz­ed programme.

“We do not claim to increase lifespan. We focus on increasing health-span – the amount of active, productive and healthy years an individual has, as well as restoring some of the physical and cognitive decline caused by aging. We treat aging and the associated decline in mental and physical performanc­e as a disease that can be treated,” explains Dr. Shai Efrati, whose specialism includes decades of research into ageing and associated medical treatments. He is the director of the world-leading Sagol Centre for Hyperbaric Medicine and Research at the Shamir Medical Center in Israel.

Dr. Efrati’s research focusses on hyperbaric medicine and brain rehabilita­tion. He is a professor at the Sackler School of Medicine and the Sagol School of Neuroscien­ce in Tel Aviv University. Since 2008, he has served as chairman of the Israeli Society for Diving and Hyperbaric Medicine.

“Most of our clients report substantia­l improvemen­ts in cognitive functions such as memory, processing speed, analytical thinking, sharpness and decision making, as well as improved physical performanc­e, energy levels, improved sleep quality and reduction in chronic pain.

“A leading CEO told us ‘I’m an analytical person, used to thinking fast. Suddenly, I noticed I was having to dedicate more effort to solving problems. After the treatment, I see solutions more clearly, as my thoughts have simply become sharper. I play tennis, and I’ve noticed my performanc­e is better. I have a renewed source of energy to do things.’”

Dr. Efrati is adamant that the Aviv Medical Programme is not about antiaging, but about regaining peak performanc­e and reversing some biological aspects of aging, including at the cellular level. He says that nothing, at present, will stop the biological process of aging but that it can be treated, much like other diseases.

He explains the treatment thus:

“As we age, our bodies become less efficient at channellin­g oxygen to the various organs, depriving our organs of an adequate supply. This is why, as we get older, we start to notice our mind and body slowing down. The power of the 12week Aviv programme lies in the combinatio­n of our proprietar­y hyperbaric oxygen therapy protocol, our patented cognitive training and physical training, and a personalis­ed nutritiona­l programme.”

Hyperbaric Oxygen Therapy involves breathing 100 percent pure oxygen in a special room known as a HBOT suite. The air in the suite is pressurize­d to above atmospheri­c levels, which increases oxygen levels in the body to 10-15 times higher than normal.

“First, we increase the oxygen level you breathe through a mask in the HBOT suite. As you breathe it in, your bloodstrea­m sends this oxygen to tissue in your body that has been deprived of it. Oxygen-saturated blood can bypass blood vessels which have become clogged or narrowed with age. This gives the brain and body the energy it needs to turbocharg­e the healing process. Second, we fluctuate the level of oxygen you breathe when inside the HBOT suite. This variation in oxygen supply triggers your body’s own regenerati­ve mechanisms. Stem cells

38%

INCREASE IN LENGTH OF TELOMERES

begin to proliferat­e, and new blood vessels are created – the two basic processes required for rejuvenati­ng existing tissue and regenerati­ng new tissue.”

Over 1,000 clients have already been treated with the Aviv Medical Protocol, with an overwhelmi­ng majority demonstrat­ing increased physical performanc­e, as well as improvemen­t in cognitive functions.

“Our latest clinical trial has earned global recognitio­n in the scientific and medical world as one that has successful­ly reversed human aging at the cellular level,” says Dr. Efrati. “Much like an athlete breaking a world record that seemed physically impossible to achieve, once it is done, other athletes now understand the possibilit­y. This is much the same – it is proof that human aging can be reversed, so people could live better for longer.”

“OUR LATEST CLINICAL TRIAL HAS EARNED GLOBAL RECOGNITIO­N AS ONE THAT HAS SUCCESSFUL­LY REVERSED HUMAN AGING”

Aviv Clinics Dubai is located in Jumeirah Lake Towers is Dubai, and is the first medical science clinic of its kind in the region, and the second to be establishe­d anywhere in the world. See Aviv-clinics.com for more ee

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 ??  ?? Backed by science The Aviv Medical Programme, offered at Aviv Clinics, is a breakthrou­gh treatment that has been scientific­ally proven to reverse the physical and cognitive decline that accompanie­s the aging process
Backed by science The Aviv Medical Programme, offered at Aviv Clinics, is a breakthrou­gh treatment that has been scientific­ally proven to reverse the physical and cognitive decline that accompanie­s the aging process
 ??  ?? Medicine man Dr. Efrati’s research focusses on hyperbaric medicine and brain rehabilita­tion
Medicine man Dr. Efrati’s research focusses on hyperbaric medicine and brain rehabilita­tion
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 ??  ?? Regenerati­ve Hyperbaric Oxygen Therapy involves breathing 100 percent pure oxygen in a special room known as a HBOT suite
Regenerati­ve Hyperbaric Oxygen Therapy involves breathing 100 percent pure oxygen in a special room known as a HBOT suite
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