Cisco’s new SMB spe­cial­i­sa­tion

Net­work­ing giant says it is launch­ing the SMB track to take ad­van­tage of an es­ti­mated $7bn ad­dress­able mar­ket that con­tin­ues to grow

Channel Middle East - - Front Line -

Cisco Sys­tems has opened a new SMB track within its Ex­press Spe­cial­i­sa­tion frame­work that the net­work­ing giant says will make part­ners more rel­e­vant to cus­tomers and more able to es­tab­lish long cus­tomer re­la­tion­ships that pro­vide strong re­cur­ring rev­enue op­por­tu­ni­ties.

Cisco is launch­ing the SMB track to take ad­van­tage of an es­ti­mated $7bn ad­dress­able SMB mar­ket that con­tin­ues to grow, Cisco se­nior di­rec­tor of Global Part­ner Pro­gramme Sandra Flin­ders said in a re­cent blog post.

Flin­ders said the SMB track will fo­cus on so­lu­tions that “mat­ter most to SMB cus­tomers,” like col­lab­o­ra­tion so­lu­tions, se­cu­rity, on-premises and cloud net­work­ing and data cen­ter so­lu­tions.

Cisco’s ef­forts to sim­plify pro­grammes for smaller part­ners and the SMB mar­ket could be wind­fall for MSPs, in­dus­try pun­dits say.

Help­ing cus­tomers get to the out­comes they’re look­ing for is the key to unlocking dis­counts, re­bates and other re­wards in the new SMB track, Flin­ders wrote.

“As SMB cus­tomers work to en­sure the con­tin­ued evo­lu­tion of their busi­ness they are look­ing for sup­pli­ers who can give this on­go­ing sup­port,” Flin­ders said. “The new Ex­press Spe­cial­i­sa­tion

SMB track will dif­fer­en­ti­ate your busi­ness by pro­mot­ing your seg­ment-spe­cific ex­per­tise in the mar­ket­place and build long-term cus­tomer to part­ner re­la­tion­ships, specif­i­cally geared to­ward the cross-ar­chi­tec­ture ex­per­tise cus­tomers need.”

Dis­counts, re­bates and re­wards in­cluded in the new SMB track in­clude lead gen­er­a­tion, earned mar­ket de­vel­op­ment funds and ex­panded mar­ket­ing cam­paigns.

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