CASIO tar­gets pro­jec­tor chan­nel

Vendor fo­cuses on part­ner en­able­ment schemes through its chan­nel part­ner pro­gramme

Channel Middle East - - Front Line -

CASIO Mid­dle East, has said that it is rolling out chan­nel ini­tia­tives aimed at help­ing its sys­tems in­te­gra­tor part­ners in the Mid­dle East and North Africa (MENA) to trans­form their busi­nesses in the pro­jec­tion so­lu­tions seg­ment.

The chan­nel ini­tia­tives come in the wake of the com­pany’s con­tin­ued ef­forts to de­velop its mer­cury free ad­vanced and ul­tra-short throw pro­jec­tors in the ed­u­ca­tion and au­dio­vi­sual seg­ment in the re­gion.

Koji Naka, man­ag­ing di­rec­tor, CASIO Mid­dle East, said sup­port­ing sys­tems in­te­gra­tors in de­vel­op­ing, im­ple­ment­ing plans and projects to in­clude best so­lu­tions with the ul­ti­mate qual­ity they can pro­vide to their end user cus­tomers is a key fo­cus for the com­pany in the MENA chan­nel.

Naka said CASIO has de­cided to trans­form its pro­jec­tion so­lu­tions busi­ness in the re­gional chan­nel to en­sure that sys­tems in­te­gra­tors en­joy im­proved profit mar­gins.

“We be­lieve that sup­port­ing our part­ners is cru­cial to mu­tu­ally grow our busi­ness. We are run­ning sev­eral pro­grammes and part­ner ini­tia­tives with our part­ners that fo­cus on de­liv­er­ing the best so­lu­tions for each and ev­ery pro­ject in the pipe­line,” he said.

He said CASIO’s aim is to un­lock the chal­lenges for each pro­ject and to lever­age value through prod­ucts that can seam­lessly be in­te­grated into end-to-end so­lu­tions, en­hance busi­ness pro­duc­tiv­ity for busi­ness part­ners and im­prove their profit mar­gin. “We are cap­i­tal­is­ing on our cur­rent tech­nol­ogy that de­crease the cost of af­ter sales main­te­nance that our part­ner might in­cur un­der the ser­vice agree­ment with their cus­tomers or as af­ter-sales tech­ni­cal sup­port,” he said.

Naka said be­cause the com­pany works closely with dif­fer­ent types of sys­tem in­te­gra­tors, it is im­por­tant to pro­vide the value to both IT and AV chan­nel part­ners. We do seek other kinds of en­gage­ment with sys­tems in­te­gra­tors on pro­ject-ba­sis,” he said.

Naka says CASIO wants to ce­ment its busi­ness in the ed­u­ca­tion, hospi­tal­ity, health­care and cor­po­rate ver­ti­cal.

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