INGRAM MICRO PUSHES SOLUTIONS DISTRIBUTION
Regional value-added distributor (VAD) Ingram Micro has said it is promoting a solutions driven distribution model in the Middle
East and Africa market.
The distributor is promoted and showcased a range of solutions around cloud, cybersecurity,
Internet of Things (IoT) and artificial intelligence (AI). In addition, the company is promoting GPU solutions from the recently signed distribution deal with
NVIDIA in the EMEA market.
Dr. Ali Baghdadi, senior vice president and CEO, Ingram Micro Middle East, Turkey and Africa region said: “We were at GITEX
2018 to demonstrate a range of solutions we have developed within the company that are relevant to the changes happening in the distribution channel and broader IT industry. We demonstrated to the channel during the show how the company is pioneering a solutions approach to distribution.”
Baghdadi said Ingram Micro has evolved its business in the last three years and is now focusing on solutions distribution as opposed to just value adding. “Last year, Ingram Micro established its own Internet of Things (IoT) and AI Business Unit in the Middle East, the first of its kind in the region,” he said. “It is a ‘Centre of Excellence’, a solutions provider and a point of expertise for our channel partners.”
Baghdadi says Ingram Micro has evolved its business to focus more on solutions distribution.