IN­GRAM MI­CRO PUSHES SOLUTIONS DISTRI­BU­TION

Channel Middle East - - Front Line -

Re­gional value-added dis­trib­u­tor (VAD) In­gram Mi­cro has said it is pro­mot­ing a solutions driven distri­bu­tion model in the Mid­dle

East and Africa mar­ket.

The dis­trib­u­tor is pro­moted and show­cased a range of solutions around cloud, cy­ber­se­cu­rity,

In­ter­net of Things (IoT) and ar­ti­fi­cial in­tel­li­gence (AI). In ad­di­tion, the com­pany is pro­mot­ing GPU solutions from the re­cently signed distri­bu­tion deal with

NVIDIA in the EMEA mar­ket.

Dr. Ali Bagh­dadi, se­nior vice pres­i­dent and CEO, In­gram Mi­cro Mid­dle East, Tur­key and Africa re­gion said: “We were at GITEX

2018 to demon­strate a range of solutions we have de­vel­oped within the com­pany that are rel­e­vant to the changes hap­pen­ing in the distri­bu­tion chan­nel and broader IT in­dus­try. We demon­strated to the chan­nel dur­ing the show how the com­pany is pi­o­neer­ing a solutions ap­proach to distri­bu­tion.”

Bagh­dadi said In­gram Mi­cro has evolved its busi­ness in the last three years and is now fo­cus­ing on solutions distri­bu­tion as op­posed to just value adding. “Last year, In­gram Mi­cro es­tab­lished its own In­ter­net of Things (IoT) and AI Busi­ness Unit in the Mid­dle East, the first of its kind in the re­gion,” he said. “It is a ‘Cen­tre of Ex­cel­lence’, a solutions provider and a point of ex­per­tise for our chan­nel part­ners.”

Bagh­dadi says In­gram Mi­cro has evolved its busi­ness to fo­cus more on solutions distri­bu­tion.

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