D-LINK TO RAMP UP GREEN TECH­NOL­OGY INI­TIA­TIVES IN MEA

Ven­dor pledges to help part­ners and end user cus­tomers with sus­tain­able ini­tia­tives

Channel Middle East - - Front Line -

D-Link Cor­po­ra­tion, a maker of con­nec­tiv­ity solutions for small, medium and large en­ter­prise busi­ness net­work­ing, has said it is ramp­ing up ef­forts that are aimed at push­ing the “Green Tech­nol­ogy” agenda for chan­nel part­ners and end user cus­tomers in the Mid­dle

East and Africa (MEA).

Ac­cord­ing to the ven­dor, it recog­nises its re­spon­si­bil­ity for busi­ness growth, re­spon­si­ble cor­po­rate cit­i­zen­ship, con­stant prod­uct in­no­va­tion and ad­just­ment of tech­nol­ogy to meet the needs of chan­nel part­ners, busi­nesses, con­sumers and the en­vi­ron­ment.

Sak­keer Hus­sain, di­rec­tor Sales and Mar­ket­ing, D-Link MEA, said the com­pany has been pro­mot­ing green tech­nol­ogy devel­op­ment and adop­tion in the MEA mar­ket for over two decades. “Eleven years ago, D-Link was the first to in­tro­duce the in­dus­try’s first ‘Green Eth­er­net’ tech­nol­ogy with a se­ries of en­vi­ron­men­tally friendly small of­fice, home of­fice (SOHO) Gi­ga­bit switches that de­crease en­ergy costs by re­duc­ing power con­sump­tion with­out sacri­fic­ing op­er­a­tional per­for­mance and func­tion­al­ity,” he said. “D-Link has con­tin­ued this ethos and to­day, we con­tinue to de­velop green net­work­ing tech­nol­ogy, which al­lows our prod­ucts to dras­ti­cally re­duce power con­sump­tion.”

Hus­sain said D-Link en­vi­sions that prod­ucts like these will help pre­serve the en­vi­ron­ment through waste re­duc­tion and en­ergy sav­ings. “By util­is­ing this guid­ing prin­ci­ple, D-Link Green will con­tinue to lead the net­work­ing solutions in­dus­try in cor­po­rate en­vi­ron­men­tal re­spon­si­bil­ity,” he said.

Hus­sain says D-Link has been build­ing ‘green tech­nol­ogy’ for the last 20 years.

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