DE­SIGN AGENDA

Commercial Interior Design - - Contents -

Mark your cal­en­dar for the must-visit in­ter­na­tional de­sign events in De­cem­ber.

Ed­u­ca­tion and so­cial in­no­va­tion are the val­ues at the core of our com­pany’s DNA. Since the sum­mit’s first edi­tion, we have recog­nised the key role that it could play in rais­ing the level of ed­u­ca­tion and knowl­edge within the de­sign and ar­chi­tec­tural in­dus­try. The pro­gramme, top­ics and speak­ers it has been fea­tur­ing since its first edi­tion has al­ways proven to be top-notch and, by bring­ing up the lat­est trends in the mar­ket, it has hugely con­tributed to the knowl­edge shar­ing among de­sign­ers and ar­chi­tects. What are the main chal­lenges cur­rently fac­ing de­sign­ers and ar­chi­tects? These are es­sen­tially linked to project value en­gi­neer­ing. The qual­ity of re­cent projects is of­ten dras­ti­cally lower than the ini­tial con­cept and plan. Lo­cal con­trac­tors, un­for­tu­nately, barely recog­nise the value of com­ply­ing with rec­om­mended high qual­ity in a projects’ ma­te­ri­als. Of­ten, they don’t un­der­stand the long-term risks of down­grad­ing a project’s spec­i­fi­ca­tions and ex­pected stan­dards. What most ex­cites you at the mo­ment about the re­gional in­dus­try? The open­ings of projects that we were in­volved in, such as Blue­wa­ters, 3 Park and the So­lar In­no­va­tion Cen­tre, are very ex­cit­ing. We can also see an in­creas­ing in­ter­est in so­cial method­ol­ogy and needs in de­sign and ar­chi­tec­ture. The sum­mit’s panel dis­cus­sion this year, ‘Con­sid­er­ing the So­cial Im­pact of Ur­ban De­sign’, in­di­cates an im­por­tant trend. What top­ics do you hope are ad­dressed at the de­sign­MENA Sum­mit? In­no­va­tion in de­sign and ar­chi­tec­ture: for a bet­ter life, bet­ter ser­vices, bet­ter en­vi­ron­ments and bet­ter so­cial in­ter­ac­tions. I also hope to hear de­sign­ers and ar­chi­tects dis­cuss peo­ple-cen­tric de­signs, and how ar­chi­tec­ture and light­ing can cre­ate safer, more com­fort­able and at­trac­tive en­vi­ron­ments.

What is iGuzzini cur­rently work­ing on?

A sig­nif­i­cant prod­uct we re­cently launched is the Laser Blade XS evo­lu­tion. Ideal in hospi­tal­ity, res­i­den­tial and re­tail set­tings, Laser Blade XS, the small­est lin­ear down­light, has evolved to in­clud­ing a low-volt­age track ver­sion with a va­ri­ety of ap­pli­ca­tion pos­si­bil­i­ties. Our most up­dated news on prod­ucts can be found on www.iguzzini.com

SER­GIO PADULA, TECH­NI­CALDI­REC­TOR, MID­DLE EAST

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