Why is it im­por­tant to spon­sor the de­sign­MENA Sum­mit?

Commercial Interior Design - - Designmena Summit 2018 -

The de­sign­MENA Sum­mit is a plat­form for for­ward-think­ing de­sign­ers in the Mid­dle East to get to­gether and ad­dress up­com­ing op­por­tu­ni­ties and chal­lenges fac­ing the in­dus­try in the re­gion. At BSH Walls & Floors, we part­ner with many de­sign firms for small and large projects on a reg­u­lar ba­sis. It is im­por­tant for us to hear from those who at­tend the sum­mit to un­der­stand how we can serve their needs bet­ter, and come up with out-of-the-box so­lu­tions that cre­ate more value for them. What do you think are the main chal­lenges de­sign­ers and ar­chi­tects cur­rently face? Our part of the world is wit­ness­ing rapid changes in terms of tech­nol­ogy, sus­tain­abil­ity and the sup­ply chain, which are trans­form­ing the ar­chi­tec­ture and de­sign in­dus­tries. As pro­fes­sion­als in the in­dus­try, it is our re­spon­si­bil­ity to al­ways stay up­dated on the lat­est ad­vance­ments, and learn the full scope of the new tools on of­fer.

Tech­nol­ogy and cloud com­put­ing, for ex­am­ple, has trans­formed how de­sign firms can col­lab­o­rate on a project glob­ally with their peers. Sus­tain­abil­ity is a big hot topic too, as ev­ery­one has a re­spon­si­bil­ity and we must see how we can limit cli­mate change. The sup­ply chain and move­ment of tal­ent and prod­ucts also has a sig­nif­i­cant im­pact on re­gional de­sign in­dus­try. What ex­cites you most at the mo­ment about the re­gional de­sign and ar­chi­tec­ture in­dus­try?

As you would hear it from most of de­sign­ers in UAE, the con­stant change and up­grades in the con­struc­tion scene have been in­cred­i­ble. You will not see this fast­paced change and adopt­abil­ity in other cities around the world. The end re­sult is that our lo­cal tal­ent is flex­i­ble, cre­ative and ca­pa­ble of do­ing a lot more. What top­ics do you hope are ad­dressed at the de­sign­MENA Sum­mit? I think top­ics like mar­ket anal­y­sis and mar­ket trends for the next two to three years would be in­ter­est­ing. Also, I would en­joy hear­ing about the op­por­tu­ni­ties and chal­lenges that I cov­ered above. What is your com­pany cur­rently work­ing on? BSH Walls & Floors, with more than two decades in the UAE and the Mid­dle East, has been ever-evolv­ing. We have been ex­tremely busy com­ple­ment­ing our line with prod­ucts that we think the ar­chi­tec­ture and de­sign com­mu­nity would like. Apart from hospi­tal­ity wall cov­er­ings, we are en­ter­ing the hospi­tal­ity floor cov­er­ing sec­tor with the cre­ation of a new di­vi­sion in our com­pany called BSH Hospi­tal­ity Stu­dio, where we will of­fer a cus­tom de­signed se­lec­tion of hand tufted and Axmin­ster car­pets.

ALI NIKZAD, MAN­AG­ING DI­REC­TOR

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