Pan­tone an­nounces the Colour of the Year 2019

Commercial Interior Design - - Design News -

Pan­tone has an­nounced a 'vi­brant' peachy shade named Liv­ing Co­ral as the Colour of the Year, fol­low­ing last year's Ul­tra Vi­o­let. The colour ex­pert de­scribed the shade as an "an­i­mat­ing and life-af­firm­ing co­ral hue with a golden un­der­tone that en­er­gises and en­livens with a softer edge". Ac­cord­ing to Pan­tone, the colour was cho-sen as a re­sponse to so­cial me­dia and digi-tal tech­nol­ogy, as a sym­bol for "our in­nate need for op­ti­mism and joy­ful pur­suits". "In re­ac­tion to the on­slaught of dig­i­tal tech­nol­ogy and so­cial me­dia in­creas­ingly em­bed­ding into daily life, we are seek­ing authen­tic and im­mer­sive ex­pe­ri­ences that en­able con­nec­tion and in­ti­macy. "So­cia­ble and spir­ited, the en­gag­ing na­ture of Pan­tone 16-1546 Liv­ing Co­ral wel­comes and en­cour­ages light-hearted ac­tiv­ity," a Pan­tone spokesper­son shared. The colour rep­re­sents a du­al­ity: ap­pear­ing both in nat­u­ral sur­round­ings as well as al­low­ing a "lively pres­ence within so­cial me­dia". "With con­sumers crav­ing hu­man in­terac-tion and so­cial con­nec­tion, the hu­man­is­ing and heart­en­ing qual­i­ties dis­played by the con­vivial Pan­tone Liv­ing Co­ral hit a re­spon-sive chord," said Leatrice Eise­man, ex­ecu-tive di­rec­tor of the Pan­tone Colour In­sti­tute Liv­ing Co­ral is also rep­re­sen­ta­tive of the nur­tur­ing qual­ity of co­ral on ma­rine life. "Ly­ing at the cen­tre of our nat­u­rally vivid and chro­matic ecosys­tem, Pan­tone Liv­ing Co­ral is evoca­tive of how co­ral reefs pro­vide shel­ter to a di­verse kalei­do­scope oi colour," the com­pany spokesper­son said. The colour of the year has sparked mixed re­ac­tions among Dubai-based de­sign­ers, some of whom have al­ready been us­ing the shade in their in­te­rior de­sign projects, while oth­ers are more crit­i­cal of the repet­i­tive use of or­ange-pink tones. "Se­ri­ously? We're still re­cov­er­ing from the last pink Rose Quartz phase from 2016," said Mal­iha Nishat, de­sign di­rec­tor, MENA, Mar­riott. Dina Mu­rali, founder at DZ De­sign, dis­agreed: "It works bet­ter than Ul­tra Vi­o­let of last year," she said, adding that the colour can be used well as an ac­cent colour, and that ex­am­ples of this colour within an in­te­rior space have al­ready been ex­e­cuted quite well. "Fi­nally a colour we can work with," com­mented Fi­ras Al­sahin, co-founder of 4Space De­sign. "We are al­ready us­ing it in a new F&B project," he said, adding that last year's choice of Ul­tra Vi­o­let was less suited to in­te­rior de­sign projects and more to the cosmetics in­dus­try. Ev­ery year Pan­tone se­lects a colour of the year based on trend-fore­cast­ing re­search from the Pan­tone Colour In­sti­tute, af­ter sur­vey­ing var­i­ous themes and move­ments tak­ing place "in our global cul­ture at a mo­ment in time".

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