Pantone announces the Colour of the Year 2019
Pantone has announced a 'vibrant' peachy shade named Living Coral as the Colour of the Year, following last year's Ultra Violet. The colour expert described the shade as an "animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge". According to Pantone, the colour was cho-sen as a response to social media and digi-tal technology, as a symbol for "our innate need for optimism and joyful pursuits". "In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. "Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages light-hearted activity," a Pantone spokesperson shared. The colour represents a duality: appearing both in natural surroundings as well as allowing a "lively presence within social media". "With consumers craving human interac-tion and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a respon-sive chord," said Leatrice Eiseman, execu-tive director of the Pantone Colour Institute Living Coral is also representative of the nurturing quality of coral on marine life. "Lying at the centre of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope oi colour," the company spokesperson said. The colour of the year has sparked mixed reactions among Dubai-based designers, some of whom have already been using the shade in their interior design projects, while others are more critical of the repetitive use of orange-pink tones. "Seriously? We're still recovering from the last pink Rose Quartz phase from 2016," said Maliha Nishat, design director, MENA, Marriott. Dina Murali, founder at DZ Design, disagreed: "It works better than Ultra Violet of last year," she said, adding that the colour can be used well as an accent colour, and that examples of this colour within an interior space have already been executed quite well. "Finally a colour we can work with," commented Firas Alsahin, co-founder of 4Space Design. "We are already using it in a new F&B project," he said, adding that last year's choice of Ultra Violet was less suited to interior design projects and more to the cosmetics industry. Every year Pantone selects a colour of the year based on trend-forecasting research from the Pantone Colour Institute, after surveying various themes and movements taking place "in our global culture at a moment in time".