Snap­shot: smart­phone sales

Sam­sung is the global leader.

Comms MEA - - Contents -

Huawei has sur­passed Ap­ple as the world’s sec­ond most-pop­u­lar smart­phone ven­dor. So what might

come next?

Hawei has sur­passed Ap­ple as the sec­ond most-pop­u­lar smart­phone ven­dor in the world for the first time, ac­cord­ing to a new re­port. Ac­cord­ing to the Mar­ket Share Alert: Preliminary, Mo­bile Phones, World­wide, 2Q18 re­port from Gart­ner, Ap­ple has been knocked down to the num­ber three spot. In first was Sam­sung.

“Huawei’s smart­phone sales grew 38.6% in the sec­ond quar­ter of 2018,” said An­shul Gupta, re­search di­rec­tor at Gart­ner.

“Huawei con­tin­ues to bring in­no­va­tive fea­tures into its smart­phones and ex­pand its smart­phone port­fo­lio to cover larger con­sumer seg­ments. Its in­vest­ment into chan­nels, brand build­ing and po­si­tion­ing of the Honor de­vices helped drive sales. Huawei is ship­ping its Honor smart­phones into 70 mar­kets world­wide and is emerg­ing as Huawei’s key growth driver.”

Al­though Sam­sung was the world’s top smart­phone ven­dor, sales were down 12.7% in the sec­ond quar­ter of 2018. “Sam­sung faces slow­ing global smart­phone de­mand and ever-grow­ing com­pe­ti­tion from Chi­nese man­u­fac­tur­ers,” said Gupta of the data.

“The slow­ing de­mand for its flag­ship smart­phones left Sam­sung with lower profitabil­ity. It now ex­pects the Note 9 smart­phone to re­vive growth.”

Ap­ple’s per­for­mance was flat in the sec­ond quar­ter of 2018 (0.9% growth).

Said Gupta: “Min­i­mal in­cre­men­tal value in Ap­ple’s cur­rent-gen­er­a­tion flag­ship iPhones led to slower growth in the sec­ond quar­ter of 2018. De­mand for the iPhone X has started to slow down much ear­lier than when other new mod­els were in­tro­duced.”

He said more. “Grow­ing com­pe­ti­tion from Chi­nese brands and con­sumers’ greater ex­pec­ta­tions for phone value is putting im­mense pres­sure on Ap­ple to de­liver en­hanced value on their pre­mium iPhones to fos­ter growth.”

In fourth place for sales, be­hind Ap­ple, was Xiaomi. In the smart­phone op­er­at­ing sys­tem

(OS) mar­ket, Google’s An­droid fur­ther ex­tended its lead over Ap­ple’s iOS in the sec­ond quar­ter of 2018, se­cur­ing 88% mar­ket share to 11.9% share for iOS.

Mod­els in at­ten­dance at the launch of the Huawei P10 in Auck­land, New Zealand in 2017. Photo credit: Ben Mack

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