The con­tin­u­ing rise of mo­bile spend­ing

Growth of 26% ex­pected be­tween 2018 and 2019, ac­cord­ing to Ip­sos and Pay­Pal.

Comms MEA - - Contents -

Mo­bile spend­ing is con­tin­u­ing to rise steadily in the United Arab Emi­rates, ac­cord­ing to a new sur­vey.

What’s next, then?

PEO­PLE ARE SPEND­ING MORE THAN EVER BE­FORE ON MO­BILE.

Mo­bile spend­ing is con­tin­u­ing to rise steadily in the United Arab Emi­rates, ac­cord­ing to a new sur­vey.

Mo­bile spend­ing by UAE res­i­dents is ex­pected to rise 26% from 2018 to 2019, reach­ing AED20 bil­lion, ac­cord­ing to a re­port by Ip­sos and Pay­Pal. Growth of 25% is ex­pected be­tween 2019 and 2020.

As quoted by news­pa­per The Na­tional, Efi Da­han, gen­eral man­ager for Eastern Europe, the Mid­dle East and Africa at Pay­Pal, said: “With some of the high­est lev­els of smart­phone pen­e­tra­tion glob­ally, it is un­sur­pris­ing that the smart­phone is the de­vice of choice for on­line shop­ping in the UAE. We see m-com­merce [mo­bile phone shop­ping] as the driv­ing force in on­line trans­ac­tions as peo­ple in­creas­ingly want to make a trans­ac­tion, wher­ever and when­ever they choose, through their mo­bile de­vice.”

The re­port was re­leased on Au­gust 29. It pre­dicts over­all on­line spend­ing in the UAE will reach about AED36 bil­lion by the end of this year. As The Na­tional also quoted Da­han as say­ing: “The UAE’s com­merce revo­lu­tion is well un­der way and, backed by the coun­try’s di­verse and truly global pop­u­la­tion plus im­prov­ing lo­gis­tics ser­vices, con­sumers are in­creas­ingly look­ing in­ter­na­tion­ally to source their favourite prod­ucts and ser­vices.”

The UAE’s com­merce revo­lu­tion is well un­der way and, backed by the coun­try’s di­verse and truly global pop­u­la­tion plus im­prov­ing lo­gis­tics ser­vices, con­sumers are in­creas­ingly look­ing in­ter­na­tion­ally to source their favourite prod­ucts and ser­vices.”

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.