Elie Dib, re­gional vice pres­i­dent for the METNA re­gion at Riverbed, dis­cusses his or­gan­i­sa­tion’s plans for GI­TEX – and the mar­ket in gen­eral.

Comms MEA - - Riverbed Interview -

The tele­com sec­tor has been a fo­cal mar­ket for Riverbed, both in the re­gion and glob­ally. What op­por­tu­ni­ties does the Mid­dle East ser­vice provider seg­ment present for Riverbed? With the in­creas­ing up­take of IoT and the im­mi­nent in­tro­duc­tion of 5G net­work ser­vices, the tele­com sec­tor has pre­sented a large op­por­tu­nity for our growth. This is be­cause the net­works that are the crit­i­cal back­bone for these ser­vices need to be ex­pertly or­ches­trated, au­to­mated and re­quire gran­u­lar vis­i­bil­ity to ac­com­mo­date the added ca­pac­ity and help with plan­ning.

What are the strides Riverbed is mak­ing to ce­ment its po­si­tion as a dig­i­tal per­for­mance com­pany?

The evo­lu­tion of our port­fo­lio pro­vides clear in­di­ca­tion of our lead­er­ship and in­no­va­tion. From be­ing the leader in WAN op­ti­mi­sa­tion − a po­si­tion we still hold af­ter over a decade and a half − we have built on our strengths to ad­dress ev­ery as­pect of dig­i­tal per­for­mance. Our uni­fied and in­te­grated dig­i­tal per­for­mance plat­form brings to­gether a pow­er­ful com­bi­na­tion of dig­i­tal ex­pe­ri­ence and next-gen­er­a­tion in­fra­struc­ture so­lu­tions (span­ning the edge, data cen­tre and to the cloud) that pro­vides a mod­ern IT ar­chi­tec­ture for the dig­i­tal en­ter­prise. This helps to de­liver new lev­els of vis­i­bil­ity into the dig­i­tal ex­pe­ri­ence and op­er­a­tional agility to dra­mat­i­cally ac­cel­er­ate busi­ness per­for­mance and out­comes. For this rea­son, 30,000+ cus­tomers, in­clud­ing 98% of the For­tune 100 and 100% of the Forbes Global 100, rely on our so­lu­tions to achieve their IT and busi­ness ob­jec­tives.

What are the tech­nol­ogy trends that are cre­at­ing op­por­tu­ni­ties for you?

The con­tin­ued wave of busi­ness in­no­va­tion is driv­ing ever-in­creas­ing de­mand for Riverbed’s dig­i­tal ex­pe­ri­ence and next-gen­er­a­tion in­fra­struc­ture so­lu­tions. What’s more, dig­i­tal per­for­mance isn’t a one-time jour­ney. It isn’t a fi­nite project with a be­gin­ning and an end. Dig­i­tal per­for­mance is about con­tin­u­ously push­ing the bound­aries of busi­ness and re­set­ting the com­pet­i­tive bar for cus­tomer ex­pe­ri­ences, ingenious pro­cesses and game-chang­ing ef­fi­cien­cies. That’s why Riverbed is ex­pe­ri­enc­ing solid mar­ket mo­men­tum and re­mains com­mit­ted to help­ing our cus­tomers suc­ceed long into the fu­ture.

This year, Riverbed will once again par­tic­i­pate at GI­TEX. What can vis­i­tors to your stand ex­pect to see?

Un­der the theme ‘Max­imise Dig­i­tal Per­for­mance: #RETHINKPOSSIBLE,’ we will show­case plat­forms for dig­i­tal ex­pe­ri­ence man­age­ment and next-gen­er­a­tion in­fra­struc­ture. This will in­clude demon­strat­ing the power of Riverbed SteelCen­tral, the mar­ket-lead­ing dig­i­tal ex­pe­ri­ence vis­i­bil­ity solution for end-to-end net­work, ap­pli­ca­tion and end-user ex­pe­ri­ence mon­i­tor­ing. The aim of this is to help or­gan­i­sa­tions max­imise dig­i­tal per­for­mance, en­abling them to fully mea­sure and mon­i­tor the dig­i­tal ex­pe­ri­ence and ad­dress the most crit­i­cal net­work in­fra­struc­ture re­quire­ments of the gov­ern­ment, oil and gas, fi­nan­cial ser­vices, and re­tail sec­tors.

Se­nior ex­ec­u­tives from our sales, tech­ni­cal and chan­nel teams will be present through the du­ra­tion of the show and we warmly in­vite vis­i­tors to meet them at our stand, CC2-11, on Con­course-2. Ad­di­tion­ally, we will also be present on the stands of our dis­trib­u­tor part­ners – Mind­ware (D3-1 in Hall 3), StarLink (SR-J2 in Sheikh Rashid Hall) and Crestan In­ter­na­tional (SR-J9 in Sheikh Rashid Hall).

Look­ing to­wards the year ahead, could you share your plans for the re­gion in 2019?

Through 2019, we will con­tinue to ex­e­cute on our multi-year strat­egy to lead in dig­i­tal per­for­mance. In par­tic­u­lar, we want to em­power busi­nesses to de­liver truly ex­cep­tional dig­i­tal ex­pe­ri­ences to their em­ploy­ees and cus­tomers by bring­ing to­gether a pow­er­ful com­bi­na­tion of dig­i­tal ex­pe­ri­ence and next-gen­er­a­tion in­fra­struc­ture so­lu­tions.

While we ex­pect that the IT mar­kets in the UAE, Saudi Ara­bia and Turkey will con­tinue to grow at an ac­cel­er­ated pace, we in­tend to cap­i­tal­ize on op­por­tu­ni­ties of all sizes, gen­er­ated by pub­lic sec­tor, tele­com, se­cu­rity and de­fence, oil and gas and bank­ing and fi­nance or­gan­i­sa­tions from across the Mid­dle East.

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