Elie Dib, regional vice president for the METNA region at Riverbed, discusses his organisation’s plans for GITEX – and the market in general.
The telecom sector has been a focal market for Riverbed, both in the region and globally. What opportunities does the Middle East service provider segment present for Riverbed? With the increasing uptake of IoT and the imminent introduction of 5G network services, the telecom sector has presented a large opportunity for our growth. This is because the networks that are the critical backbone for these services need to be expertly orchestrated, automated and require granular visibility to accommodate the added capacity and help with planning.
What are the strides Riverbed is making to cement its position as a digital performance company?
The evolution of our portfolio provides clear indication of our leadership and innovation. From being the leader in WAN optimisation − a position we still hold after over a decade and a half − we have built on our strengths to address every aspect of digital performance. Our unified and integrated digital performance platform brings together a powerful combination of digital experience and next-generation infrastructure solutions (spanning the edge, data centre and to the cloud) that provides a modern IT architecture for the digital enterprise. This helps to deliver new levels of visibility into the digital experience and operational agility to dramatically accelerate business performance and outcomes. For this reason, 30,000+ customers, including 98% of the Fortune 100 and 100% of the Forbes Global 100, rely on our solutions to achieve their IT and business objectives.
What are the technology trends that are creating opportunities for you?
The continued wave of business innovation is driving ever-increasing demand for Riverbed’s digital experience and next-generation infrastructure solutions. What’s more, digital performance isn’t a one-time journey. It isn’t a finite project with a beginning and an end. Digital performance is about continuously pushing the boundaries of business and resetting the competitive bar for customer experiences, ingenious processes and game-changing efficiencies. That’s why Riverbed is experiencing solid market momentum and remains committed to helping our customers succeed long into the future.
This year, Riverbed will once again participate at GITEX. What can visitors to your stand expect to see?
Under the theme ‘Maximise Digital Performance: #RETHINKPOSSIBLE,’ we will showcase platforms for digital experience management and next-generation infrastructure. This will include demonstrating the power of Riverbed SteelCentral, the market-leading digital experience visibility solution for end-to-end network, application and end-user experience monitoring. The aim of this is to help organisations maximise digital performance, enabling them to fully measure and monitor the digital experience and address the most critical network infrastructure requirements of the government, oil and gas, financial services, and retail sectors.
Senior executives from our sales, technical and channel teams will be present through the duration of the show and we warmly invite visitors to meet them at our stand, CC2-11, on Concourse-2. Additionally, we will also be present on the stands of our distributor partners – Mindware (D3-1 in Hall 3), StarLink (SR-J2 in Sheikh Rashid Hall) and Crestan International (SR-J9 in Sheikh Rashid Hall).
Looking towards the year ahead, could you share your plans for the region in 2019?
Through 2019, we will continue to execute on our multi-year strategy to lead in digital performance. In particular, we want to empower businesses to deliver truly exceptional digital experiences to their employees and customers by bringing together a powerful combination of digital experience and next-generation infrastructure solutions.
While we expect that the IT markets in the UAE, Saudi Arabia and Turkey will continue to grow at an accelerated pace, we intend to capitalize on opportunities of all sizes, generated by public sector, telecom, security and defence, oil and gas and banking and finance organisations from across the Middle East.