Net­flix dom­i­nates global data use

Sand­vine re­port shows video is now 58% of down­load traf­fic, with Net­flix top­ping the charts.

Comms MEA - - Update Data Use -


Net­flix now ac­counts for 15% of all global down­loads, ac­cord­ing to a re­port from Sand­vine.

The telco net­works data an­a­lyt­ics com­pany said that video ser­vices are the pre­dom­i­nant ‘down­stream’ user of band­width, mak­ing up 58% of all down­stream traf­fic.

Net­flix is the num­ber one video ser­vice in the United States, and num­ber two in Eu­rope, the Mid­dle East and Africa, where it is beaten to the top slot by YouTube. It is num­ber three in the Asia-Pa­cific re­gion.

For up­loads, Bit­tor­rent is the lead­ing ap­pli­ca­tion, ac­count­ing for 22% of global up­stream traf­fic.

The Sand­vine Global In­ter­net Phe­nom­ena Re­port is based on data taken from Sand­vine’s cus­tomer base of over 150 tier 1 and 2 fixed and mo­bile oper­a­tors, although it does not in­clude sig­nif­i­cant data from In­dia or China.

In terms of down­stream traf­fic, video is the num­ber one use, fol­lowed by gen­eral web brows­ing not at­trib­ut­able to any one ap­pli­ca­tion (17%). Gam­ing makes up 7.8% of down­stream traf­fic, fol­lowed by So­cial net­works at 5% and mar­ket­places - such as iTunes, Google Play, and de­vice up­dates - ac­count­ing for about 4.6%

Sand­vine noted that some niche uses of up­stream and down­stream ser­vices were in­creas­ing. These in­cluded the NEST smart ther­mo­stat, which ranked as the 55th most pop­u­lar ap­pli­ca­tion for ‘con­ver­sa­tions’ (two-way traf­fic). Voice as­sis­tants Alexa and Siri also ranked highly, at 97th and 102nd. Mo­bile ad­ver­tis­ing re­mains a com­mon use of band­width, while cryp­tocur­rency ap­pli­ca­tions are start­ing to reg­is­ter, with Bit­coin com­ing in at 224th, and ethereum 277th.

Sand­vine also pointed out 50% of all traf­fic is now en­crypted. While this is a huge pos­i­tive for se­cu­rity and pri­vacy, it does make it more dif­fi­cult for oper­a­tors to un­der­stand the com­po­si­tion of the traf­fic on their net­works, to pro­vide in­tel­li­gence on what ca­pa­bil­i­ties those net­works need to de­liver.

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