Netflix dominates global data use
Sandvine report shows video is now 58% of download traffic, with Netflix topping the charts.
LOTS OF US LIKE NETFLIX. SO DOES THE REST OF THE WORLD.
Netflix now accounts for 15% of all global downloads, according to a report from Sandvine.
The telco networks data analytics company said that video services are the predominant ‘downstream’ user of bandwidth, making up 58% of all downstream traffic.
Netflix is the number one video service in the United States, and number two in Europe, the Middle East and Africa, where it is beaten to the top slot by YouTube. It is number three in the Asia-Pacific region.
For uploads, Bittorrent is the leading application, accounting for 22% of global upstream traffic.
The Sandvine Global Internet Phenomena Report is based on data taken from Sandvine’s customer base of over 150 tier 1 and 2 fixed and mobile operators, although it does not include significant data from India or China.
In terms of downstream traffic, video is the number one use, followed by general web browsing not attributable to any one application (17%). Gaming makes up 7.8% of downstream traffic, followed by Social networks at 5% and marketplaces - such as iTunes, Google Play, and device updates - accounting for about 4.6%
Sandvine noted that some niche uses of upstream and downstream services were increasing. These included the NEST smart thermostat, which ranked as the 55th most popular application for ‘conversations’ (two-way traffic). Voice assistants Alexa and Siri also ranked highly, at 97th and 102nd. Mobile advertising remains a common use of bandwidth, while cryptocurrency applications are starting to register, with Bitcoin coming in at 224th, and ethereum 277th.
Sandvine also pointed out 50% of all traffic is now encrypted. While this is a huge positive for security and privacy, it does make it more difficult for operators to understand the composition of the traffic on their networks, to provide intelligence on what capabilities those networks need to deliver.