Dig­ging into dig­i­tal time

What is “dig­i­tal time” – and why should we care? Hen­rique Vale, Nokia’s head of soft­ware for the Mid­dle East and Africa re­gion, dis­cusses what it is - and why it mat­ters.

Comms MEA - - News -

What is “dig­i­tal time” - and why, ex­actly, should we

care about it?

What is “dig­i­tal time,” and how is it in­flu­enc­ing dig­i­tal trans­for­ma­tion?

In the dig­i­tal world, ev­ery­thing must be im­me­di­ate, in­tel­li­gent and in­tu­itive. But ad­vances in tech­nol­ogy don’t nec­es­sar­ily mean faster, smarter and bet­ter. To­day, time is still in short sup­ply and pro­duc­tiv­ity growth is stuck in the slow lane. By in­tel­li­gently con­nect­ing hu­mans, ma­chines and data, you can boost pro­duc­tiv­ity. You can bring new ser­vices to mar­ket faster. You can act at the mo­ment, to en­rich and mon­e­tise cus­tomer ex­pe­ri­ence. You can op­er­ate ul­tra-ef­fi­ciently. And you can achieve more with the right ar­chi­tec­ture, au­to­mated net­work op­er­a­tions and an­a­lyt­ics, and by in­te­grat­ing ser­vices into the net­work in a com­pletely dif­fer­ent way. If you want to move pro­duc­tiv­ity into the fast lane, you need to work more in­tel­li­gently with tech­nol­ogy. En­abling ma­chines and hu­mans to do what they each do best cre­ates time for what mat­ters the most. Be­cause life hap­pens in dig­i­tal time.

Nokia Soft­ware so­lu­tions are de­signed to en­rich and mon­e­tise dig­i­tal ex­pe­ri­ences through the power of con­nected in­tel­li­gence. Ev­ery­thing we do is with this goal in mind be­cause we be­lieve that op­er­a­tions and net­works are in­te­gral to a cus­tomer’s ex­pe­ri­ence and a ser­vice provider’s abil­ity to mon­e­tise it. Our so­lu­tions help ser­vice providers work in dig­i­tal time, con­nect­ing ev­ery­thing with in­sights and in­creas­ingly au­to­mated ac­tions that con­stantly feed each other.

What are the chal­lenges in en­abling dig­i­tal time in the Mid­dle East and Africa?

In or­der to en­able dig­i­tal time, many ser­vice providers across the MEA re­gion are in the process of some sort of dig­i­tal trans­for­ma­tion. Ac­cord­ing to a study made by Forbes, en­ter­prises are ex­pected to spend about US$1.3 tril­lion in dig­i­tal trans­for­ma­tion on a global ba­sis. But the sad truth of it is that 70% of their projects fail. We need to col­lec­tively take a step back and look what we are do­ing and find a way to in­crease our suc­cess rate. For that we should look at the 30% of the projects that suc­ceeds. What do they have in com­mon? They move in dig­i­tal time, with a cor­po­rate wide ap­proach to dig­i­tal­i­sa­tion and they aren’t afraid to dis­rupt. They are bold. They also have a thought­ful ap­proach to digi­ti­sa­tion. For that rea­son, we should not talk about dig­i­tal trans­for­ma­tion but dig­i­tal rein­ven­tion.

This in­volves get­ting rid of the no­tion of trans­for­ma­tion en­tirely. Dig­i­tal lead­ers don’t trans­form slowly. They rein­vent quickly. They do it by:

1. Get­ting clear on their dig­i­tal am­bi­tion. 2. Hav­ing a clear end-to-end de­sign point. 3. Launch­ing smart pilot projects that do more

than pro­vid­ing new tech­nol­ogy.

4. Then they scale those projects.

5. Then you de-risk by mak­ing the proper in­vest­ments in change, re­sources, mod­els and tech­nol­ogy.

At Nokia, we have de­vel­oped a sig­nif­i­cant ex­pe­ri­ence over the last three years at im­ple­ment­ing such dig­i­tal rein­ven­tion pro­grams with many tele­com ser­vice providers and en­ter­prises around the world, start­ing with our­selves, with the com­plete re­design of our port­fo­lio of soft­ware as­sets and so­lu­tions, to­tally cen­tered at the cap­ture of the dig­i­tal times.

What are the so­lu­tions Nokia have for en­abling dig­i­tal time for tel­cos in MEA, and how do they ben­e­fit tel­cos and so­ci­ety?

If the net­work is poor, the cus­tomer will have a bad ex­pe­ri­ence. If the op­er­a­tions are slow, the cus­tomer will have to wait a long time to get ser­vices set up and prob­lems re­solved. If care or billing is off, a

“All sys­tems within a ser­vice provider must come to­gether to cre­ate a great ex­pe­ri­ence.”

Hen­rique Vale

cus­tomer may de­cide to find an­other sup­plier.

So, all sys­tems within a ser­vice provider must come to­gether to cre­ate a great ex­pe­ri­ence.

The op­er­a­tions en­gi­neer needs tools that al­low de­liv­er­ing ser­vices in dig­i­tal time. The net­works need to feed rel­e­vant in­for­ma­tion to the cus­tomer ex­pe­ri­ence layer. The si­los cre­ated in de­part­ments pre­vent ser­vice providers from get­ting a holis­tic view of what’s hap­pen­ing with their cus­tomers and what’s the next best ac­tion to take. They can’t wait un­til anal­y­sis is pieced to­gether and the dig­i­tal time win­dow has closed. Nor should they have to.

At Nokia, we can con­nect the ex­pe­ri­ence, op­er­a­tions, and net­work and take a broader look at what’s hap­pen­ing. This is some­thing not ev­ery com­pany can do. Our po­si­tion is - the net­work mat­ters, tele­com do­main knowl­edge mat­ters, ad­vanced in­tel­li­gence mat­ters, and ex­treme au­to­ma­tion is nec­es­sary. And the real value is con­nect­ing them to drive bet­ter out­comes.

How will 5G im­pact dig­i­tal time?

There’s an on­go­ing, dig­i­tal­i­sa­tion-driven value align­ment for in­dus­try ver­ti­cals from hy­per speed con­sumer ser­vices, to hy­per-seg­mented busi­ness ser­vices, and to IoT and in­dus­trial ap­pli­ca­tions with unique con­nec­tiv­ity, se­cu­rity, com­put­ing and data man­age­ment re­quire­ments. As a tech­nol­ogy, 5G rep­re­sents the pin­na­cle of cur­rent telecom­mu­ni­ca­tions in­fra­struc­ture think­ing, and pro­vides a set of con­cepts, tech­nolo­gies and net­work or ap­pli­ca­tion func­tions that could of­fer un­ri­valled lev­els of on-de­mand ser­vice per­son­al­i­sa­tion needed in this new re­al­ity.

By prop­erly har­ness­ing 5G tech­nolo­gies and ap­pli­ca­tions, fu­ture tel­cos as dig­i­tal ser­vice providers would be able to meet the de­mand for new ser­vices and un­lock new rev­enue streams. How­ever, the 5G era re­quires a shift in busi­ness and op­er­a­tions mod­els.

Con­se­quently, the 5G era should mean trans­form­ing - both tech­ni­cally and com­mer­cially - into of­fer­ing 5G as a dig­i­tal value plat­form for an in­no­va­tion ecosys­tem, which will de­fine ser­vices and the re­spec­tive needs by it­self and not nec­es­sar­ily dic­tated by the telco.

It seems then that we should look into the trans­for­ma­tion to 5G era as an op­por­tu­nity to fun­da­men­tally re­think the busi­ness and op­er­a­tions plat­form needed to ex­pose and mon­e­tise net­work and ser­vices. Ac­cord­ingly, 5G won’t sim­ply be the fifth gen­er­a­tion or con­tin­u­a­tion of an ex­ist­ing tech­nol­ogy and busi­ness model, but rather the first gen­er­a­tion of a new com­mu­ni­ca­tions and dig­i­tal ser­vices par­a­digm.

What role will se­cu­rity play in en­abling dig­i­tal time?

With the dig­i­tal times, come also a new era of end­point at­tacks, es­pe­cially for weakly se­cured IoT de­vices. Cy­ber­crim­i­nals are quickly learn­ing to lever­age bot­nets, or­ches­trate them and run very fo­cused and de­struc­tive at­tacks. And it’s not just vul­ner­a­ble IoT de­vices that are ingress points, but also highly se­cured smart­phones that are now be­ing tar­geted at scale. In the last three years, our Nokia Threat In­tel­li­gence Cen­tre has recog­nised a scary growth in smart­phone at­tacks that mal­ware writ­ers and scam­mers love to em­ploy. In ad­di­tion to the tra­di­tional SMS Tro­jans, spy phone apps, bank­ing Tro­jans, in­for­ma­tion theft and ran­somware, we are now see­ing bit­coin min­ing added to the smart­phone at­tack reper­toire.

To ad­dress this, ser­vice providers and en­ter­prises must im­ple­ment modern se­cu­rity op­er­a­tions so­lu­tions ca­pa­ble to ag­gre­gate, cor­re­late and an­a­lyse data from dis­parate point tools into co­he­sive and en­riched se­cu­rity in­tel­li­gence with busi­ness-spe­cific con­text. An in­te­grated se­cu­rity work­flow au­to­ma­tion and orches­tra­tion are at the heart of the tran­si­tion from static de­fence to ag­ile and adap­tive re­sponse.

To ad­dress those needs, Nokia is propos­ing NetGuard, an award-win­ning suite of in­te­grated soft­ware mod­ules pro­vid­ing end-to-end Se­cu­rity, Orches­tra­tion, An­a­lyt­ics and Re­sponse (SOAR). This soft­ware is pow­ered by ma­chine learn­ing, an­a­lyt­ics and au­to­ma­tion that pro­vides ex­ten­sive vis­i­bil­ity and in­sight into the na­ture of se­cu­rity threats, and drives in­tel­li­gent, au­to­mated re­sponses.

Time to change - to dig­i­tal time.In­dranil Das, Head of Dig­i­tal Ser­vices, EricssonMid­dle East & Africa

Nokia so ware port­fo­lio for dig­i­tal time.

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