Credited with turning the Puma brand around a quarter of a century ago, this dynamic German businessman changed our perceptions of capitalism by sticking to sound ethical principles. Never one to rest on his sustainable laurels, Zeitz recently set up The B Team with Richard Branson, a nonprofit organisation determined to ensure that big businesses account for their impact on the environment. His sphere of influence is phenomenal and expanding all the time. One of Zeitz’s favourite sayings is “think globally, act locally”. After falling in love with Africa on his first safari, he went back and bought 50,000 acres in Kenya, creating Segera, a self-sustaining wildlife reserve and eco retreat. When he began collecting contemporary African art, the idea of founding a museum on the continent was born. The Zeitz Museum of Contemporary Art Africa, which opened in Cape Town in September 2017, serves as a bold and vivid statement that, far from the clichés of poverty and destruction, Africa is a constantly evolving place rich with positivity and creativity. Indeed, no sooner had the noise surrounding Zeitz MOCAA died down than the superb Norval Foundation museum opened in nearby Steenberg. It looks like the Face of Responsible Capitalism has just started another revolution.