JOCHEN ZEITZ

Condé Nast Traveller Middle East - - Tastemaker - – Peter Browne

Cred­ited with turn­ing the Puma brand around a quar­ter of a cen­tury ago, this dy­namic Ger­man busi­ness­man changed our per­cep­tions of cap­i­tal­ism by stick­ing to sound eth­i­cal prin­ci­ples. Never one to rest on his sus­tain­able lau­rels, Zeitz re­cently set up The B Team with Richard Bran­son, a non­profit or­gan­i­sa­tion de­ter­mined to en­sure that big busi­nesses ac­count for their im­pact on the en­vi­ron­ment. His sphere of in­flu­ence is phe­nom­e­nal and ex­pand­ing all the time. One of Zeitz’s favourite say­ings is “think glob­ally, act lo­cally”. After fall­ing in love with Africa on his first sa­fari, he went back and bought 50,000 acres in Kenya, cre­at­ing Segera, a self-sus­tain­ing wildlife re­serve and eco re­treat. When he be­gan col­lect­ing con­tem­po­rary African art, the idea of found­ing a mu­seum on the con­ti­nent was born. The Zeitz Mu­seum of Con­tem­po­rary Art Africa, which opened in Cape Town in Septem­ber 2017, serves as a bold and vivid state­ment that, far from the clichés of poverty and de­struc­tion, Africa is a con­stantly evolv­ing place rich with pos­i­tiv­ity and cre­ativ­ity. In­deed, no sooner had the noise sur­round­ing Zeitz MOCAA died down than the su­perb Nor­val Foun­da­tion mu­seum opened in nearby Steen­berg. It looks like the Face of Re­spon­si­ble Cap­i­tal­ism has just started an­other rev­o­lu­tion.

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