Bre­itling’s new re­tail store is a sa­lute to in­dus­trial de­sign!

Design Middle East - - Newsmakers -

Premier watch brand Bre­itling opened a re­tail store in The Dubai Mall which is ev­ery bit con­tem­po­rary and de­signs are an ode to the in­dus­trial ar­chi­tec­ture. The new bou­tique fea­tures the brand’s ‘Premier Col­lec­tion’ which is un­veiled for the first time in the Mid­dle East. Aed Ad­wan, manag­ing di­rec­tor, Bre­itling Mid­dle East, In­dia, and Africa said: “Fol­low­ing the open­ing of our re­gional head of­fices in Dubai ear­lier this year, Bre­itling’s new in­dus­trial-chic bou­tique con­cept is set to of­fer a truly im­mer­sive ex­pe­ri­ence to the Mid­dle East’s eclec­tic watch com­mu­nity.”

The de­sign of the bou­tique is in­spired by a mid-twen­ti­eth-cen­tury in­dus­trial build­ing as a nod to a time when the brand’s time­pieces and in­tel­li­gent mea­sur­ing tools earned Bre­itling a for­mi­da­ble rep­u­ta­tion. A hand-painted mu­ral, unique arte­facts like air­craft pro­pel­lers, and a full-sized pool ta­ble com­bined with be­spoke fur­ni­ture vividly bring to life the worlds of ‘land, sea, and air’. The new bou­tique is home to the en­tire Bre­itling range of time­pieces, in­clud­ing the brand-new Premier col­lec­tion, as well as, the re­cently in­tro­duced Su­pe­r­o­cean Héritage II Chrono­graph 44 Outer­know, and the Nav­itimer col­lec­tion. The uniquely-de­signed bou­tique wel­comes guests into a re­laxed and cre­ative en­vi­ron­ment.

Bre­itling show­room at The Dubai Mall

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