NINE MAJOR PRODUCERS FROM REGION JOIN FORCES WITH THE MENA.TV CONTENT HUB FOR ARABIC PAVILION AT MIPCOM IN CANNES
FIRST MIDDLE EAST PAVILION AT MIPCOM, DSC CHASES BIG BUSINESS FROM CHINA, FOX APPOINTS AD SALES AGENCY, MBC PERSIA BEGINS BROADCASTING, DU INKS NETFLIX AND AMAZON PRIME DEALS, EMIRATES ENTERTAINMENT EXPERIENCE LAUNCHED, ZEE TAKES OTT SERVICE GLOBAL, ITALIAN HIT TO GET ARABIC REMAKE, DEEZER LAUNCHED IN MIDDLE EAST, NEW AWS EDGE LOCATIONS IN UAE, ARAB 24 JOINS ENEX
Nine major producers from the Arab world have joined forces with the award-winning mena. tv Content Hub to create the first ever MENA pavilion at MIPCOM 2018. Located alongside the MIPCOM buyers’ club, the pavilion showcases high-quality original Arabic drama, documentaries, lifestyle and kids’ titles from major awardwinning producers such as Cedars Art, Eagle Films, Rotana, Ro’ya and Abu Dhabi Media.
“There have been exponential advances in quality from the region recently”, commented Heba Korayem, Client Director, mena.tv Content Hub. “Script development and production values have come into in line with international standards, and we are now seeing a trend towards Arabic productions being made available in several languages”
Women leaders from the region were part of an insightful MENA panel titled “What do MENA Buyers Want?” The discussion was moderated by mena.tv CEO Nick Grande, featuring an all-ladies panel representing some of the leading MENA broadcasters/ OTT platforms.
For the first time on an international stage, senior executives shared their programming need and offered insights and advice to international producers and distributors on how to succeed in the region. Zee Entertainment’s Nadine Samra, Lina Matta from MBC Group, Marie-Aurélie Bonnet-Dupeux of Fox Networks Group Middle East, Zeinab Abu Alsamh, of Saudi Broadcasting Authority made up the eminent panel of media buyers from the MENA region.
MENA panel discussion at MIPCOM