FOX APPOINTS AGENCY FOR NAT GEO AD SALES IN MENA
VALUE BRANDED CONTENT WILL REPRESENT NAT GEO ABU DHABI AND NAT GEO KIDS
FOX Networks Group Middle East has appointed Value Branded Content (VBC) as their new advertising sales representative agency for National Geographic Abu Dhabi and Nat Geo Kids Abu Dhabi channels in the MENA region.
Sanjay Raina, General Manager and Senior Vice-President of Fox Networks Groups, said: “Partnerships are key to our business both globally and locally. As such, we are excited about our new partnership with VBC. This reflects our growing promise to the Arabic speaking community around the region, with the launch of new channels such as National Geographic Kids Abu Dhabi. We are confident that through our partnership with VBC, we will be able to customize this opportunity for brands in the region.”
The appointment of Value Branded Content follows a regional review over the last few months and will cover all the MENA region. By introducing various creative and innovative approaches to media sales, planning and buying, VBC managed to create its own model for meeting client objectives. The core element on which VBC built its success, is branded content solutions. Currently, VBC holds a portfolio of clients spread across MENA and operating across different industries.
Raja Halabi, Partner at Value Branded Content said “Branded Content is at the heart of our business. It was therefore a natural next step in our evolution to establish a strong partnership with National Geographic Abu Dhabi as well as National Geographic Kids – pioneers in original, world-class content.”
Raja Halabi, Partner at Value Branded Content