FOX APPOINTS AGENCY FOR NAT GEO AD SALES IN MENA

VALUE BRANDED CON­TENT WILL REP­RE­SENT NAT GEO ABU DHABI AND NAT GEO KIDS

Digital Studio - - NEWS UPDATE -

FOX Net­works Group Mid­dle East has ap­pointed Value Branded Con­tent (VBC) as their new ad­ver­tis­ing sales rep­re­sen­ta­tive agency for Na­tional Ge­o­graphic Abu Dhabi and Nat Geo Kids Abu Dhabi chan­nels in the MENA re­gion.

San­jay Raina, Gen­eral Man­ager and Se­nior Vice-Pres­i­dent of Fox Net­works Groups, said: “Part­ner­ships are key to our busi­ness both glob­ally and lo­cally. As such, we are ex­cited about our new part­ner­ship with VBC. This re­flects our grow­ing prom­ise to the Arabic speak­ing com­mu­nity around the re­gion, with the launch of new chan­nels such as Na­tional Ge­o­graphic Kids Abu Dhabi. We are con­fi­dent that through our part­ner­ship with VBC, we will be able to cus­tom­ize this op­por­tu­nity for brands in the re­gion.”

The ap­point­ment of Value Branded Con­tent fol­lows a re­gional re­view over the last few months and will cover all the MENA re­gion. By in­tro­duc­ing var­i­ous cre­ative and in­no­va­tive approaches to me­dia sales, plan­ning and buy­ing, VBC man­aged to cre­ate its own model for meet­ing client ob­jec­tives. The core el­e­ment on which VBC built its suc­cess, is branded con­tent solutions. Cur­rently, VBC holds a portfolio of clients spread across MENA and oper­at­ing across dif­fer­ent in­dus­tries.

Raja Hal­abi, Part­ner at Value Branded Con­tent said “Branded Con­tent is at the heart of our busi­ness. It was there­fore a nat­u­ral next step in our evo­lu­tion to es­tab­lish a strong part­ner­ship with Na­tional Ge­o­graphic Abu Dhabi as well as Na­tional Ge­o­graphic Kids – pioneers in orig­i­nal, world-class con­tent.”

Raja Hal­abi, Part­ner at Value Branded Con­tent

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