MBC PER­SIA HITS THE AIR­WAVES

FARSI FAM­ILY EN­TER­TAIN­MENT CHAN­NEL TAR­GETS YOUTH

Digital Studio - - NEWS UPDATE -

MBC Group has in­tro­duced MBC Per­sia – a fam­ily en­ter­tain­ment chan­nel cater­ing to the Farsi-speak­ing com­mu­nity in MENA and be­yond. The new chan­nel started broad­cast­ing on Oc­to­ber 6.

Branded with the slo­gan, ‘Never-end­ing En­ter­tain­ment’, MBC Per­sia will tar­get young au­di­ences who have am­bi­tion to in­spire and be in­spired, said a state­ment from MBC. MBC Per­sia will fea­ture a wide va­ri­ety of in­ter­na­tional pro­gram­ming dubbed and/or sub­ti­tled in Farsi, in­clud­ing global films, tele­vi­sion series and other en­ter­tain­ment shows. Mean­while, to co­in­cide with its launch on Yah­sat, MBC Per­sia is work­ing on the pro­duc­tion of its own ex­clu­sive orig­i­nal pro­gram­ming, to ex­pand on its portfolio of en­gag­ing con­tent on the chan­nel.

MBC Per­sia said the en­ter­tain­ment will not be lim­ited to TV screens and it will adopt a mul­ti­plat­form strat­egy – view­ers will be able to keep up with the lat­est events and up­dates via MBC Per­sia’s in­ter­ac­tive dig­i­tal plat­forms and so­cial me­dia of­fer­ings.

Tak­ing a closer look at pro­gram­ming, view­ers can ex­pect many crit­i­cally-ac­claimed dra­mas, com­edy, and so­cial and po­lit­i­cal series from a num­ber of pro­duc­tion ter­ri­to­ries, in­clud­ing the United States, Mex­ico, In­dia and Turkey, amongst oth­ers. There will also be en­ter­tain­ment shows, and re­al­ity tal­ent-spot­ting pro­grams. In terms of films, a daily sched­ule in­cludes top Hol­ly­wood and Bol­ly­wood films.

MBC Per­sia be­gan broad­cast­ing on Oct 6

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