MBC PERSIA HITS THE AIRWAVES
FARSI FAMILY ENTERTAINMENT CHANNEL TARGETS YOUTH
MBC Group has introduced MBC Persia – a family entertainment channel catering to the Farsi-speaking community in MENA and beyond. The new channel started broadcasting on October 6.
Branded with the slogan, ‘Never-ending Entertainment’, MBC Persia will target young audiences who have ambition to inspire and be inspired, said a statement from MBC. MBC Persia will feature a wide variety of international programming dubbed and/or subtitled in Farsi, including global films, television series and other entertainment shows. Meanwhile, to coincide with its launch on Yahsat, MBC Persia is working on the production of its own exclusive original programming, to expand on its portfolio of engaging content on the channel.
MBC Persia said the entertainment will not be limited to TV screens and it will adopt a multiplatform strategy – viewers will be able to keep up with the latest events and updates via MBC Persia’s interactive digital platforms and social media offerings.
Taking a closer look at programming, viewers can expect many critically-acclaimed dramas, comedy, and social and political series from a number of production territories, including the United States, Mexico, India and Turkey, amongst others. There will also be entertainment shows, and reality talent-spotting programs. In terms of films, a daily schedule includes top Hollywood and Bollywood films.
MBC Persia began broadcasting on Oct 6