SHAMS LAUNCHES MEDIA DEVELOPMENT PROJECT
FIRST OF ITS KIND CONTENT DEVELOPMENT PROJECT TO IDENTIFY NEW TALENT
A press conference organised by Sharjah Media City (Shams) at the Sheraton Sharjah Beach Resort and Spa on Wednesday, announced the signing of a contract with Arab Format Lab, and to unveil the Emirates Entertainment Experience, a project that is the first of its kind in film and television production in the Arab world.
HE Dr. Khalid Omar Al Midfa, Chairman of Sharjah Media City (Shams), clarified that the city would be a catalyst that encouraged media and other creative industries to grow and thrive, saying: “The aims of this agreement are to develop the film industry’s infrastructure and nurture young Emirati and Arab talents in all areas of film and television production. We also aim to stimulate start-ups and provide them with long-term training, which will reflect our strategic goal. As part of the Emirates Entertainment Experience, Sharjah Media City will launch ‘films made by audience members’ for the first time in the Arab world.”
Khulud Abu Homos, Chairperson and CEO of Arab Format Lab, was thrilled that Arab Format Lab will be part of Sharjah Media City’s vision and efforts to establish a global centre for media and creativity in the region and to incubate start-ups in the filmmaking industry.
She added that this award-winning content development project has been implemented in many regions including The Netherlands, China, South Korea, North Africa and Turkey, that its success has attracted global attention, and that it has served as a platform to identify new talent in the filmmaking industry.