BEIN RENEWS DEAL WITH PRIME EN­TER­TAIN­MENT

TWO YEAR DEAL IN­CLUDES 416 EPISODES FROM PRIME’S CAT­A­LOGUE

Digital Studio - - NEWS UPDATE -

Prime En­ter­tain­ment Group has re­newed a ma­jor frame­work agree­ment with beIN Me­dia for its en­ter­tain­ment chan­nels air­ing in MENA. The com­pany based in

Los An­ge­les and Paris-based dis­trib­utes a large cat­a­log of pro­grams, es­pe­cially doc­u­men­taries to broad­cast­ers. Prime’s cat­a­log in­cludes pop­u­lar en­ter­tain­ment show Hol­ly­wood on Set which goes be­hind the scenes of ma­jor mo­tion pic­tures.

The ini­tial deal was struck two years ago when Prime En­ter­tain­ment Group was ap­proached by beIN for the launch of en­ter­tain­ment chan­nels. Fol­low­ing the suc­cess­ful air­ing of Prime En­ter­tain­ment’s shows in the net­work, both par­ties have reached an agree­ment to re­new the part­ner­ship with more than 100 hours of pro­gram­ming for an­other two years.

The re­newed deal in­cludes 416 episodes from Prime’s cat­a­logue, the 104 x 6’30 Zoom In, Hol­ly­wood News Feed (52 x 15’) and ac­claimed series Hol­ly­wood on Set (52 x 26’/year). The shows will be aired in sev­eral lan­guages in­clud­ing English, French, Farsi, Hindu and Arab. The pro­grammes al­ready air on chan­nels such as HBO Asia and Cen­tral Europe, Dig­i­turk, MTG Vi­a­com, RTI, DOX TV China, MBC, Dreamia, ABS-CBN and SABC.

“For beIN it is very im­por­tant to of­fer high pro­duc­tion value cin­ema re­lated pro­grammes, to give this im­age of high qual­ity en­ter­tain­ment chan­nels,” com­mented David Freydt, man­ag­ing di­rec­tor of Prime En­ter­tain­ment Group. “To­day we couldn’t be prouder to see that our cin­ema re­lated series es­pe­cially our favourite pro­duc­tion Hol­ly­wood On Set are hav­ing such suc­cess among such a top-qual­ity chan­nel.”

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