30 POPULAR SERIES FROM MORE THAN 20 MEDIA BRANDS WILL BE LAUNCHING ON SNAPCHAT.
SNAPCHAT LAUNCHES NEW SHOWS WITH ME CONTENT PARTNERS, FOX, MBC DEAL FOR FOX PLUS CONTENT ON SHAHID PLUS, SAUDI PIF EYES STAKE IN LEGENDARY STUDIOS, OSN APPOINTS NEW CEO, NEBRAS OPENS POST PRODUCTION FACILITY, SPOTIFY LAUNCHES IN MENA, MEDI1 TV UPGRADES WORKFLOWS, CNBC UNVEILS DUBAI STUDIO, MOBILY PARTNERS WITH STARZPLAY
Snap today announced it is significantly expanding content from Middle Eastern brands on Snapchat, announcing a new slate of youth-oriented mobilespecific vertical format ‘snackable’ Shows from 20 Snapchat media partners and publishers from the region. Snapchat also announced a new 6-second non-skippable commercial format for brands, set to be introduced by Q1 2019.
Building on the popularity of its Discover page, over 30 popular series from more than 20 of the Middle East’s most loved media brands will be launching on Snapchat. New partners include local digital content producers as well as mainstream TV broadcasters and publishers such as Dubai Media Inc., Gulf News, Sabq, ITP Media Group and Abu Dhabi Media.
Rami Saad, Head of International Content Partnerships at Snap, introduced the partnerships to the media in an event held in Dubai. Saad said the slate of new content partners were selected for their reach and relevance with the region’s audience. Following the presentation by Rami Saad, he moderated a panel discussion featuring executives from partners MBC Group, Discovery Inc, UTURN Entertainment and 7awi, who discussed their experience of partnering with Snapchat and how they conceive and create high-quality premium content specifically made for Snapchat users in the region.
Saad commented on why Snapchat is expanding its content offering: “The Middle East is a very engaged content market for Snap - we saw a 54% increase in time spent in Discover from April to September of this year. From the sneak peak we’ve had of these Shows, I have no doubt Snapchatters are going to love them.”
Snap launched a slate of new programming and new ME partners