MBC SIGNS CHINA DEAL
STRATEGIC AGREEMENT WITH CHINA’S NATIONAL RADIO AND TELEVISION ADMINISTRATION
MBC Group has signed a three-year memorandum of understanding (MOU) with China’s National Radio and Television Administration (NRTA), a move aimed at developing traditional and digital media content; sharing TV and film production expertise and competencies; and promoting and developing talent.
The signing ceremony took place at MBC Group’s headquarters in Dubai, United Arab Emirates, in the presence of MBC Group Chairman Sheikh Waleed Bin Ibrahim Al Ibrahim; Vice Chairman Ali Al-Hedeithy, and CEO Sam Barnett. Representing NRTA was HE Gao Jianmin, Deputy Minister of Information at NRTA, as well as a number of senior executives and consultants.
Commenting on the agreement, MBC Chairman Sheikh Waleed bin Ibrahim Al Ibrahim said: “The National Radio and Television Administration aims to develop a comprehensive media environment that simulates its peers from the world’s largest companies, in terms of efficiency, performance, innovation, research and development, and other areas of growth.
On his part, NRTA’s deputy minister Gao Jianmin stated: “We are pleased to announce today this strategic cooperation with MBC in the context of the Belt and Road Initiative. We believe our partnership will support the cultural cooperation and content sharing across our regions. MBC Action and MBC Variety showcased a five-part documentary called ‘China’s Mega Projects’ to mark the occasion.
MBC and China NRTA sign cooperation MoU