MO­ROCCO’S MEDI1 TV UP­GRADES WITH AVID MAE­STRO GRAPH­ICS

BROAD­CASTER CAN DE­LIVER HIGHER-QUAL­ITY, MORE DY­NAMIC NEWS PRO­GRAM­MING THANKS TO UP­GRADED WORK­FLOW

Digital Studio - - NEWS UPDATE -

Moroc­can pri­vate free-to-air news chan­nel Medi1 TV has added the Avid Mae­stro graph­ics so­lu­tions within its news­room work­flows to boost pro­duc­tiv­ity, im­prove con­tent qual­ity, and help grow its au­di­ence. To meet grow­ing com­pet­i­tive mar­ket pres­sures, the broad­caster was look­ing to in­crease pro­duc­tion and con­tent qual­ity and de­liver to au­di­ences higher-value news pro­gram­ming as cost-ef­fec­tively as pos­si­ble.

The sta­tion is al­ready us­ing Mae­stro l De­signer to cre­ate 2D and 3D graph­ics and Mae­stro l Pow­erWall is used to drive on-set mon­i­tors of any size and res­o­lu­tion. Medi1 TV’s news­room team relys on Mae­stro | De­signer to cre­ate dy­namic real-time graph­ics across its news pro­gram­ming, sup­ported by Avid’s un­der­ly­ing HDVG4 graph­ics ren­der­ing plat­form. It also uses Avid’s Me­dia Com­poser edit­ing soft­ware, dig­i­tal au­dio soft­ware Pro Tools and Avid NEXIS shared stor­age.

“We needed to mod­ernise our ex­ist­ing news work­flow, as well as take ad­van­tage of sta­teof-the-art cre­ative tools now on the mar­ket,” com­mented Hicham Ab­der­ahim, head of cre­ative de­part­ment at Medi 1 TV Mo­rocco. “With Avid Mae­stro graph­ics so­lu­tions, we’re no longer lim- ited by out­dated tools and can de­liver highly com­pelling news con­tent. Ef­fi­ciency also is key to our op­er­a­tion and, thanks to our new Avid work­flow, we’re able to ex­pand our news foot­print.”

Ray Thomp­son, Di­rec­tor – Broad­cast and Me­dia So­lu­tions Mar­ket­ing at Avid, said: “Avid Mae­stro graph­ics so­lu­tions en­able com­pet­i­tive newsrooms to cre­ate dy­namic graph­ics to en­gage new view­ers lev­er­ag­ing Mae­stro l Pow­erWall to drive in stu­dio dis­plays of any size and res­o­lu­tion of­fer­ing Me­di1TV the abil­ity to eas­ily up­date and change the look and feel of the broad­cast eas­ily and cost-ef­fec­tively.”

Medi1 TV up­grades work­flow with Avid

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