TURNER UPFONT AFRICA EVENT SHOWCASES NEW PARTNERSHIPS, CONTENT
BOOMERANG CHANNEL REFRESH FOR AFRICAN VIEWERS
The first annual Turner
Upfront Africa 2018 event revealed a brand new look, slate, and local partnerships that will be incorporated into their six managed channels across Africa. Turner operates six channels across Africa’s 54 English, French and Portuguese speaking countries. These include CNN International, Cartoon Network, Boomerang, Boing and Toonami, as well as recently relaunched blockbusters destination, TNT.
With the recent launch of TNT, Boomerang’s channel refresh, the company promises greater local initiatives through brand partnerships, local productions, local dubbing of content, the launch of Turner content on Showmax and advertising and sponsorship business growth.
Commenting on the initiative, Jaime Ondarza, Senior Vice President for Turner Southern Europe & Africa and Chief Executive Officer of Boing SpA, said: “As Turner, our audience needs are becoming more pertinent and we’re constantly challenging ourselves to be more creative in our offering to keep entertaining our loyal fan base.”
“We are benefiting from high awareness and a great level of brand recognition with our brands in Africa. CNN International is widely known to be the most trusted source for news and information on the continent while our kids’ channels, Cartoon Network and Boomerang, have been leading and gaining market share within the pay TV kids industry for almost four years in a row,” added Ondarza.