ZEE PARTNERS WITH CHOUEIRI GROUP FOR WEYYAK
APPOINTED AS EXCLUSIVE MEDIA REPRESENTATIVES FOR WEYYAK SALES
DMS, the digital arm of
Choueiri Group has been appointed as exclusive media representatives for “Weyyak” – the Arab audience focused streaming Video-on-Demand platform from Zee Network.
The partnership gives DMS the exclusive rights to extend advertising sales and opportunities on Weyyak. The tie-up will focus on getting regional brands and advertisers on the platform. Zee Network has a presence in 176 countries, reaching over a billion viewers with 90+ channels.
As part of its global digital strategy to expand its content offering for Arab audiences, Zee Entertainment launched Weyyak in 2017. The platform’s Arabic name “Weyyak” translates to “With You” in English as a video entertainment hub and companion to its users. Featuring a full HD video streaming service and unique user interface design, Weyyak is focused on Indian series, shows and movies all dubbed into Arabic, in addition to top Arabic dramas from Egypt, Syria and the Gulf.
Zee’s Weyyak library contains some of the biggest Arabic & Indian dubbed productions starring important stars from the Arab & Indian world. The platform is also bringing exclusive content never before aired in MENA with formats like customized short-form webisodes.
Nadine Samra, Vice President digital Business MENA and Africa at Z5X global said “Weyyak has been getting the hype in the market and we have witnessed a great response from the Arabic audience in MENA and globally. It was critical to identify a strong partner who has the digital expertise to represent such a successful product for our network.”