ZEE PART­NERS WITH CHOUEIRI GROUP FOR WEYYAK

AP­POINTED AS EX­CLU­SIVE ME­DIA REP­RE­SEN­TA­TIVES FOR WEYYAK SALES

Digital Studio - - NEWS UPDATE -

DMS, the dig­i­tal arm of

Choueiri Group has been ap­pointed as ex­clu­sive me­dia rep­re­sen­ta­tives for “Weyyak” – the Arab au­di­ence fo­cused stream­ing Video-on-De­mand plat­form from Zee Net­work.

The part­ner­ship gives DMS the ex­clu­sive rights to ex­tend ad­ver­tis­ing sales and op­por­tu­ni­ties on Weyyak. The tie-up will fo­cus on get­ting re­gional brands and ad­ver­tis­ers on the plat­form. Zee Net­work has a pres­ence in 176 coun­tries, reach­ing over a bil­lion view­ers with 90+ channels.

As part of its global dig­i­tal strat­egy to ex­pand its con­tent of­fer­ing for Arab au­di­ences, Zee En­ter­tain­ment launched Weyyak in 2017. The plat­form’s Ara­bic name “Weyyak” trans­lates to “With You” in English as a video en­ter­tain­ment hub and com­pan­ion to its users. Fea­tur­ing a full HD video stream­ing ser­vice and unique user in­ter­face de­sign, Weyyak is fo­cused on In­dian se­ries, shows and movies all dubbed into Ara­bic, in ad­di­tion to top Ara­bic dra­mas from Egypt, Syria and the Gulf.

Zee’s Weyyak li­brary con­tains some of the big­gest Ara­bic & In­dian dubbed pro­duc­tions star­ring im­por­tant stars from the Arab & In­dian world. The plat­form is also bring­ing ex­clu­sive con­tent never be­fore aired in MENA with for­mats like cus­tom­ized short-form we­bisodes.

Na­dine Samra, Vice Pres­i­dent dig­i­tal Busi­ness MENA and Africa at Z5X global said “Weyyak has been get­ting the hype in the mar­ket and we have wit­nessed a great re­sponse from the Ara­bic au­di­ence in MENA and glob­ally. It was crit­i­cal to iden­tify a strong part­ner who has the dig­i­tal ex­per­tise to rep­re­sent such a suc­cess­ful prod­uct for our net­work.”

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