SPO­TIFY LAUNCHES IN MID­DLE EAST

MENA SER­VICE TO HAVE SPE­CIFIC ARA­BIC CON­TENT FOR LO­CAL LIS­TEN­ERS

Digital Studio - - NEWS UPDATE -

Spo­tify an­nounced that it has launched its ser­vice in 13 new mar­kets in the Mid­dle East and North Africa, bring­ing the ser­vice to 78 mar­kets in to­tal. The thir­teen new mar­kets are the United Arab Emi­rates, Saudi Ara­bia, Kuwait, Oman, Qatar, Bahrain, Al­ge­ria, Mo­rocco, Tu­nisia, Jor­dan, Le­banon, Pales­tinian Ter­ri­to­ries and Egypt.

“Spo­tify is launch­ing in MENA with a full Ara­bic ser­vice, dozens of lo­cal­ly­cu­rated playlists for every mood and mo­ment, and ac­cess to a full cat­a­logue of mil­lions of songs, for both our free and premium users,” said Spo­tify global head of mar­kets Ce­cilia Qvist in a state­ment.

The price of a stan­dard Spo­tify sub­scrip­tion in the MENA re­gion is no­tably cheaper than in many western coun­tries: it’ll cost 19.99 a month in the lo­cal cur­ren­cies of Saudi Ara­bia and the UAE ($5.33 and $5.44 re­spec­tively; EGP 49.99 in Egypt ($2.78); and $4.99 in the other coun­tries.

Among the fea­tures of Spo­tify in the MENA re­gion are cu­rated and reg­u­larly up­dated lo­cal playlists, such as “To­day’s Top Ara­bic Hits” and ‘Ara­bic EDM”.

Spo­tify faces com­pe­ti­tion in the re­gion where Ap­ple Mu­sic and Deezer al­ready op­er­ate, and lo­cal play­ers such as Le­banon-based Ang­hami.

In an in­ter­view with Mu­sic Ally, Spo­tify EMEA man­ag­ing di­rec­tor Michael Krause said that he also be­lieves that Spo­tify’s pres­ence in the re­gion may help spread lo­cally pro­duced con­tent fur­ther afield. “There are 57 mil­lion Arabs liv­ing in the di­as­pora,” he said. “Maybe the next ‘Des­pac­ito’ will come from the Mid­dle East. The fun­da­ments are ready for it to go.”

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