NOA AP­POINTS AB­DER­RAH­MANE BES­SAIH AS SALES DI­REC­TOR FOR MENA AND ASIA

MID­DLE EAST VET­ERAN’S EX­PER­TISE TO HELP DRIVE AV ARCHIVE SALES IN MID­DLE EAST MAR­KET

Digital Studio - - COMMUNITY -

AV digi­tis­ing and ar­chiv­ing spe­cial­ist NOA GmbH has hired Ab­der­rah­mane Bes­saih as Sales Di­rec­tor, MENA and Asia.

In this po­si­tion, Ab­der­rah­mane will de­velop and ex­e­cute strate­gic plans to achieve sales tar­gets and ex­pand NOA’s cus­tomer base in the re­gion as well as build­ing and main­tain­ing cus­tomer re­la­tion­ships.

With more than 20 years of ex­pe­ri­ence in the tele­com and broad­cast in­dus­tries, Ab­der­rah­mane most re­cently worked as se­nior con­sul­tant busi­ness devel­op­ment at Ne­tia in Mont­pel­lier, France, de­vel­op­ing the busi­ness agenda and defin­ing paths to mar­ket their so­lu­tions over the MEA re­gion. He also held the po­si­tion of di­rec­tor busi­ness devel­op­ment North and West Africa at Bel­gian firm Newtec and prior to that he was di­rec­tor of busi­ness devel­op­ment MEA for Ge­n­e­sis Net­works for over three years.

Com­ment­ing on the ap­point­ment, Christophe Kum­mer, Man­ag­ing Part­ner of NOA, said: “We wel­come Ab­der­rah­mane Bes­saih, who al­ready con­nected with our team with his long­time pas­sion for ar­chives and his­tor­i­cal pat­ri­mony. His knowl­edge and ex­per­tise in deal­ing with the Mid­dle East AV archive mar­ket will prove a great as­set for our com­pany.”

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