Best wishes of the New Year to all our readers for 2019 and welcome to brand new year of Digital Studio ME. This month’s special report focuses on Managed Broadcast Services, wher we discuss a growing trend in media technology buying enabled by technology advances like the move to the cloud and software defined IP tech stacks.
Much of this transformation has to do with the evolving definition of “what is a channel” and the ability to easily and fluidly create new channels for increasingly niche audiences – just like the Internet based content platforms are doing. There is a new, positive, disruptive force called “Cloud based playout” that has the ability to restore and greatly enhance the relationships between content producers, broadcasters, network providers, advertisers, and viewers.
Cloud based playout and software defi ned virtualisation present an entirely new range of opportunities for media companies to evolve their operations, transform and transport content free of geographic or other historical channel boundaries. More and more organisations are using cloud playout to deploy a unified solution for both playout and distribution on a global basis, and cloud is fast becoming the preferred option for many linear channel operators and broadcasters.
In the broadcast industry, demand for automated and fully managed solutions is expected to rise in the coming years to manage broadcasting of multiple channels and ease the workflow. The growing use of software based IT solutions is putting pressures on profit margins and driving the move towards outsourced, fully managed service models for technology suppliers.
The rise in IT investments in the broadcasting industry is anticipated to offer lucrative opportunities for cloud playout solutions vendors across the world, and the recent acquisition of cloud playout specialist Pixel Power by Rohde & Schwarz further underscores the shift in thinking among vendors. Many of the industry’s technology suppliers will soon need to seriously consider moving to a service based pay-per-use OPEX engagement model, in order to compete in a market facing increasing margin pressures and consolidation.
With the New Year comes the realisation that CABSAT is just round the corner, and the nominations deadline is getting ever closer for the 15th annual Digital Studio Awards on Wednesday 13th March 2019. Nominating is as usual completely free. We recommend that you nominate soon to beat the deadline rush and get a better chance of impressing our independent panel of judges. Turn to page 38 for more details.
While sales remain robust, media technology suppliers are facing declining profit margins. Source: IABM