ED­I­TOR’S COL­UMN

Digital Studio - - CONTENTS - PRANAV VADEHRA Pranav Vadehra is Ed­i­tor of Dig­i­tal Stu­dio at ITP Me­dia Group Pub­li­ca­tion.

DIS­RUP­TIVE FORCE

Best wishes of the New Year to all our read­ers for 2019 and wel­come to brand new year of Dig­i­tal Stu­dio ME. This month’s spe­cial re­port fo­cuses on Man­aged Broad­cast Ser­vices, wher we dis­cuss a grow­ing trend in me­dia tech­nol­ogy buy­ing en­abled by tech­nol­ogy ad­vances like the move to the cloud and soft­ware de­fined IP tech stacks.

Much of this trans­for­ma­tion has to do with the evolv­ing def­i­ni­tion of “what is a chan­nel” and the abil­ity to eas­ily and flu­idly cre­ate new chan­nels for in­creas­ingly niche au­di­ences – just like the In­ter­net based con­tent plat­forms are do­ing. There is a new, pos­i­tive, dis­rup­tive force called “Cloud based playout” that has the abil­ity to re­store and greatly en­hance the re­la­tion­ships be­tween con­tent pro­duc­ers, broad­cast­ers, net­work providers, ad­ver­tis­ers, and view­ers.

Cloud based playout and soft­ware defi ned vir­tu­al­i­sa­tion present an en­tirely new range of op­por­tu­ni­ties for me­dia com­pa­nies to evolve their op­er­a­tions, trans­form and trans­port con­tent free of geo­graphic or other his­tor­i­cal chan­nel bound­aries. More and more or­gan­i­sa­tions are us­ing cloud playout to de­ploy a uni­fied so­lu­tion for both playout and dis­tri­bu­tion on a global ba­sis, and cloud is fast be­com­ing the pre­ferred op­tion for many lin­ear chan­nel op­er­a­tors and broad­cast­ers.

In the broad­cast in­dus­try, de­mand for au­to­mated and fully man­aged so­lu­tions is ex­pected to rise in the com­ing years to man­age broad­cast­ing of mul­ti­ple chan­nels and ease the workflow. The grow­ing use of soft­ware based IT so­lu­tions is putting pres­sures on profit mar­gins and driv­ing the move to­wards out­sourced, fully man­aged ser­vice mod­els for tech­nol­ogy sup­pli­ers.

The rise in IT in­vest­ments in the broad­cast­ing in­dus­try is an­tic­i­pated to of­fer lu­cra­tive op­por­tu­ni­ties for cloud playout so­lu­tions ven­dors across the world, and the re­cent ac­qui­si­tion of cloud playout spe­cial­ist Pixel Power by Rohde & Schwarz fur­ther un­der­scores the shift in think­ing among ven­dors. Many of the in­dus­try’s tech­nol­ogy sup­pli­ers will soon need to se­ri­ously con­sider mov­ing to a ser­vice based pay-per-use OPEX en­gage­ment model, in or­der to com­pete in a mar­ket fac­ing in­creas­ing mar­gin pres­sures and con­sol­i­da­tion.

With the New Year comes the re­al­i­sa­tion that CABSAT is just round the cor­ner, and the nom­i­na­tions dead­line is get­ting ever closer for the 15th an­nual Dig­i­tal Stu­dio Awards on Wed­nes­day 13th March 2019. Nom­i­nat­ing is as usual com­pletely free. We rec­om­mend that you nom­i­nate soon to beat the dead­line rush and get a bet­ter chance of im­press­ing our in­de­pen­dent panel of judges. Turn to page 38 for more de­tails.

While sales re­main ro­bust, me­dia tech­nol­ogy sup­pli­ers are fac­ing de­clin­ing profit mar­gins. Source: IABM

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