UAE ANIMATED SERIES FREEJ TO AIR IN JAPAN
DUBAI-BASED LAMMTARA ART PRODUCTION HAS LICENSED THE SERIES TO TOKYO MX
UAE 3D animated series “FREEJ” by Emirati creator Mohammed Saeed Harib is set to be dubbed in Japanese and broadcast throughout Japan next year, becoming the first solely-Arab produced animated TV content to be exported beyond the Middle East.
Harib’s Dubai-based Lammtara Art Production has licensed the series to the Tokyo MX television channel, where it will air weekly with a reach of up to 15 million households. Abu Dhabi based licensing consultant Makiko Oi Allum, currently establishing a company at TwoFour54, facilitated the project. The popular “FREEJ” series, which debuted on UAE screens in 2007, follows the stories of four elderly Emirati women living in a secluded neighborhood in modern day Dubai.
In a casting coup, Japanese actress Atsuko Takahata heads the Japanese-language voice-over cast, voicing the character of Umm Saeed. Ms. Takahata is known for a successful body of film roles along with voicing iconic anime characters. Her involvement will help create a buzz the Japanese debut of “FREEJ” on screens in Tokyo and beyond.
Atsuko Takahata said in a statement: “What makes FREEJ so interesting for Japanese viewers is that it is so different, and so unexpectedly funny. I understand this is the first 3D animation made in the UAE - the first animation for me in Japan was Astro Boy. I am very honored to be a part of this first introduction of UAE animation to Japan and I hope the show will become a huge success here.”
Actress Atsuko Takahata heads the Japanese dubbing cast of Freej