Digital Studio - - INDUSTRY OUTLOOK -

Watch­ing video has al­ways been a so­cial ex­pe­ri­ence, but as peo­ple in­creas­ingly watch video on­line, it has be­come more soli­tary. With Face­book Watch, we set out to in­vent what it looks like to build deep bonds through watch­ing on­line video, in­stead of just hav­ing a pas­sive viewing ex­pe­ri­ence. 2018 was a big year for Face­book Watch. Watch launched to ev­ery coun­try around the world, we opened the plat­form to videos from all Pages, and de­buted dozens of Face­book Orig­i­nals.

In 2019, we will con­tinue to ex­pand the ways pub­lish­ers and cre­ators can make money on Face­book. We’ll bring Ad Breaks to video cre­ators in more coun­tries around the world, and will test new Ad Breaks place­ments, like in livestreams from pro­fes­sional gamers. We want to bring Brand Col­labs Man­ager to more coun­tries to help match brands and cre­ators for spon­sor­ship deals, and will be ex­pand­ing our fan sub­scrip­tions test.

We’re also work­ing to unify the video ex­pe­ri­ence across Face­book. Right now, peo­ple can find and watch videos on Face­book in a num­ber of dif­fer­ent places — Watch, News Feed, Search, Pages and more — and all of th­ese can feel dif­fer­ent. We want to make the ex­pe­ri­ence of watch­ing video feel im­mer­sive no mat­ter where you dis­cov­ered a video.

Since launch, we’ve funded a range of Face­book Orig­i­nals on Watch, and many have found their fit on Face­book with strong, en­gaged au­di­ences. With our Orig­i­nals, we’ve in­ten­tion­ally fo­cused on con­tent with the po­ten­tial to have an ex­tended life on Face­book be­yond the ini­tial air­ing of the shows that sparks con­ver­sa­tions and two-way in­ter­ac­tions. As we move into 2019, we will con­tinue fund­ing Orig­i­nals, and we’re de­lighted to an­nounce the re­newal of three shows for a sec­ond sea­son: Huda Boss, Five Points, Sa­cred Lies, and Sorry For Your Loss.

We’ve learned that in the age of “peak TV,” sim­ply be­ing en­ter­tain­ing or hav­ing high pro­duc­tion val­ues isn’t good enough. A show needs to strike a chord in the broader cul­tural zeit­geist or serve a group of pas­sion­ate peo­ple that wants some­thing it doesn’t cur­rently get else­where.

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