Digital Studio

OBAMAS INK PODCAST DEAL WITH SPOTIFY

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Barack and Michelle Obama’s production company, Higher Ground, will partner with Spotify to produce podcasts, similar to its multi-year production deal with Netflix to produce TV shows and films.

“President Barack Obama and Michelle Obama are two of the world’s most important voices and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrou­gh content,” Dawn Ostroff, Spotify’s chief content officer, said in a statement.

The first podcasts from Higher Ground Audio are likely to debut in 2020 at the earliest. The Obamasprod­uced podcasts will be exclusive to Spotify, the digital music service with millions of songs that has acquired several podcasting companies this year.

The financial terms of the deal were not disclosed. But similar to the Netflix deal, the tie-up with Spotify was described as a multi-year agreement.

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