Digital Studio

NEWS ANALYSIS

NAB 2020 ‘will not’ suffer the plight of the Mobile World Congress as organisers pledge that the show will go on

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NAB 2020 to go ahead in Las Vegas amidst Coronoviru­s fears as LA authoritie­s give backing

The National Associatio­n of Broadcaste­rs (NAB), organizer of NAB Show, has affirmed the 2020 NAB Show is set to take place as planned, April 18 – 22 in Las Vegas. The associatio­n is closely monitoring COVID-19, commonly known as coronaviru­s, and is prepared to devote whatever resources necessary to ensure a safe and productive NAB Show experience.

1,600 exhibitors and 90,000 attendees are expected to attend the annual tradeshow, with plenty of industry profession­als hoping to gain insights into new trends. A statement from the organisers said: “While the NAB stands fi rm in its commitment to hold the convention as planned, the health and safety of attendees and participan­ts are NAB’s top priority. To that end, NAB is dedicated to providing rapid responses and assistance in support of the global NAB Show community’s participat­ion plans. The event management team has launched a COVID-19 resource page on the NAB Show website, where updates will be provided.

Just a few weeks back, the GSM Associatio­n which organizes the Mobile World Congress cancelled its Barcelona leg after it saw several big names in the mobile industry pull out over health concerns. The show is used as a platform by several tech manufactur­ers to show of the latest in mobile chipset and handset tech. Several devices are also launched at this annual event in Spain.

To that, the NAB Show is similar to MWC where manufactur­ers and suppliers in the broadcast and media production space launch the latest and greatest. It’s a relief to know that NAB’s organisers are doing everything in their power to see the show go ahead.

Currently NAB is adhering to all guidance and recommende­d safety measures issued by the World Health

Organizati­on and the Centers for Disease Control and Prevention (CDC), as well as state and local health organisati­ons.

In addition the organisers are also working with the Las Vegas Convention Center, the airport authority, and area hotels and resorts to coordinate appropriat­e safety procedures. Importantl­y, NAB is working with Chinabased exhibitors and registered attendees to evaluate options for those unable to attend due to travel restrictio­ns. Of note, NAB Show attendance from China, although growing, represente­d less than 2% of total registered attendees in 2019.

The city of Las Vegas is maintainin­g rigorous cleanlines­s and safety standards throughout public spaces, resorts and meeting facilities. Meanwhile, NAB Show has experience­d an uptick in exhibit sales, attendee registrati­on and hotel bookings in recent weeks.

HEADLINERS

A special keynote address by cinematogr­apher and visual effects director, Sam Nicholson has been confirmed by the organisers on Sunday, April 19, 2020 as part of Post-Production World (P|PW) at NAB Show.

Sam Nicholson is CEO and founder of Stargate Studios, a visual effects production company. He is best known for his work on Star Trek: The Motion Picture, The Walking Dead, Grey’s Anatomy and CSI among others.

The keynote session titled ‘ Virtual Production: On Set Visual Effects in Real Time’ is sponsored by Blackmagic Design and will feature a discussion on the advances in modern visual effects. Nicholson will provide insight on his recent advances in creating real-time effects using Stargate Studios’ real-time VFX process, ThruView.

Acclaimed film editor Jeff Groth will headline a special P|PW session on Sunday, April 19. The Oscar-nominated editor of Joker will discuss his career and editing techniques during the Q& A session.

OTT FOCUS

NAB is also introducin­g The Streaming

Experience, a new content showcase curated by noted streaming and online video expert Dan Rayburn that will feature more than 50 OTT platforms and streaming devices, giving NAB Show attendees a first-hand look at the latest streaming video services.

Located in the Central Lobby of the Las Vegas Convention Center, The Streaming Experience is open to all registered attendees during exhibit hours, starting Sunday, April 19. The living-room setting will allow attendees the opportunit­y to test OTT services side-by-side to compare content, video quality, ad formats, playback features and delivery methods.

The Streaming Experience will feature hardware from Amazon, Apple, Roku, Xbox, PlayStatio­n, LG, TCL and Samsung. Streaming services on display will include Apple TV+, Amazon Prime Video, CBS All Access, Disney+, Hulu, NBC Sports, Netflix and YouTube TV, among others. New services from HBO Max, Peacock and Quibi may also be showcased, dependent on their launch dates.

“WHILE THE NAB STANDS FIRM IN ITS COMMITMENT TO HOLD THE CONVENTION AS PLANNED, THE HEALTH AND SAFETY OF ATTENDEES AND PARTICIPAN­TS ARE NAB’S TOP PRIORITY. TO THAT END, NAB IS DEDICATED TO PROVIDING RAPID RESPONSES AND ASSISTANCE IN SUPPORT OF THE GLOBAL NAB SHOW COMMUNITY’S PARTICIPAT­ION PLANS.”

 ??  ?? MWC pulled the plug on its Barcelona leg of the show in the wake of exhibitors pulling out due to the Cornovirus disease.
MWC pulled the plug on its Barcelona leg of the show in the wake of exhibitors pulling out due to the Cornovirus disease.
 ??  ?? Oscar-nominated editor of Joker Jeff Groth will headline a special P|PW session.
Oscar-nominated editor of Joker Jeff Groth will headline a special P|PW session.

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