IABM APPOINTS HEAD OF MEMBER ENGAGEMENT
COLLINS’ CURRENT POSITION WILL ENSURE IABM MEMBERS MAXIMIZE ROI FROM THEIR MEMBERSHIP
IABM, the international association for broadcast and media technology has appointed Lisa Collins to the position of head of member engagement. IABM membership has doubled to over 600 members in the last six years and now spans broadcast and media technology sector, market, geography and company size from start-ups to SMEs to organisations.
There has also been diversity in the types of member company categories ranging from traditional hardware powerhouses and niche specialists to agile modernist, Big IT and Software Powerhouses — each with differing requirements and priorities.
Lisa Collins has held the position of head of marketing for IABM since 2011. Over the last six months, in parallel with her marketing responsibilities, she has conducted in-depth conversations with a large proportion of the IABM membership during which it became apparent that many members weren’t aware of the range of services the association offers.
Collins said: “In my new role I will be able to give my full-time attention to ensuring all our members around the world get the very most out of their membership, and I will also be listening closely to their changing requirements. The Global Engagement Survey, we have just launched will also feed in valuable new ideas to further benefit our members and strengthen our role in the wider industry.”