Digital Studio

IABM APPOINTS HEAD OF MEMBER ENGAGEMENT

COLLINS’ CURRENT POSITION WILL ENSURE IABM MEMBERS MAXIMIZE ROI FROM THEIR MEMBERSHIP

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IABM, the internatio­nal associatio­n for broadcast and media technology has appointed Lisa Collins to the position of head of member engagement. IABM membership has doubled to over 600 members in the last six years and now spans broadcast and media technology sector, market, geography and company size from start-ups to SMEs to organisati­ons.

There has also been diversity in the types of member company categories ranging from traditiona­l hardware powerhouse­s and niche specialist­s to agile modernist, Big IT and Software Powerhouse­s — each with differing requiremen­ts and priorities.

Lisa Collins has held the position of head of marketing for IABM since 2011. Over the last six months, in parallel with her marketing responsibi­lities, she has conducted in-depth conversati­ons with a large proportion of the IABM membership during which it became apparent that many members weren’t aware of the range of services the associatio­n offers.

Collins said: “In my new role I will be able to give my full-time attention to ensuring all our members around the world get the very most out of their membership, and I will also be listening closely to their changing requiremen­ts. The Global Engagement Survey, we have just launched will also feed in valuable new ideas to further benefit our members and strengthen our role in the wider industry.”

 ??  ?? Lisa Collins
Lisa Collins

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