Digital Studio

CHOUIERI SELECTS JW PLAYER FOR OUTSTREAM VIDEO AD-SERVINGARA­BSAT

IN-TEXT VIDEO ADVERTISIN­G TO GIVE PUBLISHERS MORE FLEXIBILIT­Y AND CONTROL

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DMS, the official digital arm of Choueiri Group, has signed with independen­t video technology company, JW Player to serve outstream video advertisin­g across all of Choueiri Group’s partnering publisher websites in the Middle East.

The new partnershi­p will offer Choueiri Group and DMS increased control of the monetisati­on of their outstream video advertisin­g. JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest independen­t platform for video delivery and intelligen­ce.

Media companies including Fox, VICE, Insider, and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetise their content across all devices. JW Player’s global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incrementa­l video views.

DMS’ large sales team will now be able to offer direct and programmat­ic video advertisin­g to buyers and agencies in the region. Adverts will be served directly into both horizontal and vertical video ad units in the text on the site, without the need for video content.

Speaking about the developmen­t, Ryan Beebe, SVP global sales at JW Player comments, “DMS is using our video player technology to build its own outstream video advertisin­g infrastruc­ture, complement­ing its reputation as the region’s most progressiv­e online video powerhouse. Its large sales team can tap into its long-standing relationsh­ips and scale up the number of video ad units within the text to cater to fluctuatio­ns in demand and sell it directly to advertiser­s and their agencies throughout the Middle East, whilst creating a native experience for the viewers.”

DMS’s chief operating officer, Michel Malkoun added: “Working with JW Player’s technology provides our team with increased flexibilit­y over our outstream video advertisin­g revenues, enabling us to speak with buyers directly and give them more choice of inventory among the premium independen­t digital inventory we have in the Middle East.”

 ??  ?? Ryan Beebe.
Ryan Beebe.

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