Digital Studio

PFT REBRANDS DAX TO CLEAR

FIRM LAUNCHES TRANSFORMA­TIVE FUNCTIONAL­ITIES TO PRODUCTS

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Prime Focus Technologi­es (PFT) has announced the transforma­tion of its patented DAX Digital Dailies to Clear. Initially released in 2004, DAX pioneered the online Dailies experience at a time when the industry was using DVDs and has been the only patented Dailies solution since.

While DAX has undergone several changes since its acquisitio­n by PFT in 2014, it now morphs into Clear with a host of new features that will transform the post-production processes. The updated Clear will have collaborat­ion tools, upgraded performanc­e, embedded MAM functional­ity, strong workflow management and the ability to handle Mezzanine/raw content.

Users can now drive post-production supply chain efficienci­es – ingest, delivery, Master QC, localisati­on and Mastering can be easily managed and administer­ed on Clear. “As part of Clear, we have expanded DAX from a dailies solution into a holistic content creation and post-production supply chain platform,” said Ramki Sankaranar­ayanan, founder and global CEO, Prime Focus Technologi­es. “Clear brings to the table a host of creative collaborat­ion & post-production tools in the cloud with powerful MAM and supply chain management capabiliti­es. We look forward to delivering an exceptiona­l user experience and tangible business benefits to content creators.”

 ??  ?? Ramki Sankaranar­ayanan.
Ramki Sankaranar­ayanan.

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