Digital Studio

GETTING DOWN TO BUSINESS

- NIKHIL PEREIRA

The next few months are set to be super busy for all of us. Starting with CABSAT 2020 that will be held at the end of the month ( March 31st to April 2nd) at the Dubai World Trade Centre. Sandwiched between the three days, we will also be hosting the Digital Studio Awards — its 16th edition — at the Waldorf Astoria Dubai The Palm.

It’s safe to say that three- day window (CABSAT-Awards- CABSAT) is going to be an ultra-busy time for yours truly — but I cannot wait for the prospect of meeting so many industry profession­als and revelling in the joys of the awards celebratio­ns with you all.

The good news from our industry is that the Coronoviru­s Disease hasn’t played spoilsport, as the National Associatio­n of Broadcaste­rs have given assurances that the show will go ahead. City authoritie­s from

Los Angeles have also backed the organisers for the smooth progressio­n of the April bound show.

NAB 2020 will be held from April 18th to 23rd, and almost immediatel­y after that we swing into the Ramadan season. Many businesses across different sectors use the time during the Holy Month as a moment to reflect on performanc­e and strategize for the coming months. For us, however, it’s a critical time of the year with broadcaste­rs’ cueing up Ramadan programmin­g. This is the busiest time of the year for regional networks — both traditiona­l and OTT.

To that ilk, ContentSca­pe will play a huge role at CABSAT 2020 (a facet of the tradeshow that will see Mena. tv and the organisers of CABSAT collaborat­e once more) as they host buyers and sellers on the show floor. Heba Korayem, head of broadcaste­r relations, Channel Sculptor told me that contrary to popular belief a lot of buyers will be in the market to purchase content during CABSAT 2020. It’s not a forgone conclusion, “buying decision are not all finalised for the Ramadan programmin­g,” Korayem said.

And finally, on our cover this month is Tamer Mosher ( read the cover feature from p18-23). Instead of a feature style article, you will notice that the interview has been published in a question and answer format. This was a deliberate decision taken by the editorial team after the interview was conducted. We felt that the conversati­on between Tamer and myself would be best left as is to convey the candid nature of the discussion.

As always feel free to get in touch by dropping me an email at nikhil. pereira@itp.com.

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